Grow Your B2B SaaS

In the latest episode of the Grow Your B2B SaaS Podcast, host Joran engages in a candid conversation with Joe Lewin, founder of Foundy, an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up. Joe emphasizes the importance of validating business ideas early on. He advises aspiring entrepreneurs to ensure their market model and customer base are supported by real potential customers, not just friends and family. This validation can save time and resources by steering efforts toward viable opportunities. Key Timecodes (0:44) Introduction to Joe Lewin and Foundy (1:21) Joe's Background and the Inception of Foundy (1:27) Motivation Behind Starting Foundy (1:59) Foundy's Start Date and Current ARR (2:08) Business Model Pivot and Revenue Breakdown (3:07) Current Team Size and Use of AI Assistants (4:15) End Goal for Foundy (4:48) What Keeps Joe Motivated? (6:04) Early Stages of Foundy and Getting the Idea Validated (6:54) Initial Uncertainties and Risks Faced (7:29) Experiencing Rock Bottom and Overcoming Challenges (8:43) Fundraising Challenges and Pivots (11:08) Advice for First-Time Founders (12:27) Key Growth Strategies for Foundy (12:27) Importance of Referrals and Organic Content (17:16) Processes and Frameworks Used in Foundy (17:29) Deep Dive into Automation and Efficiency Tools (19:02) Biggest Failures and Lessons Learned (19:15) Importance of Pivoting and Refining the Business Model (20:40) Foundy’s SaaS Model and Subscription Approach (23:00) Optimizing for Profitability While Raising Funds (23:12) Importance of Healthy, Sustainable Growth (25:46) Advice for Growing from 0 to 10K MRR (26:55) Importance of Domain Expertise and Problem Validation (28:18) Advice for Scaling to 10 Million ARR

In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years. Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" consistently to achieve long-term success.. This episode offers a comprehensive look into the journey of building a successful B2B SaaS company, highlighting the importance of adaptability, customer focus, and strategic marketing. Key Timecodes (00:52): Introduction to Mike Heep and My ask AI (01:17): Mike's entrepreneurial journey and early career (02:53): From corporate to startup: Mike's transition (03:28): Goals and motivations for My ask AI (04:08): Overcoming challenges and rock bottom moments (09:27): Go-to-market strategy and distribution channels (16:14): Critical decisions and building with Bubble (21:08): Managing the company and prioritizing tasks (29:01): Advice for SaaS founders at different stages

In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two. Marie shares invaluable insights on navigating the early stages of a startup, leveraging communities like Product Hunt and Indie Hackers, and the importance of doing things that don't scale to secure those crucial first users. Tune in to uncover how Tally's product-led growth strategy and passionate user base have driven their success, and get inspired by Marie's practical advice on managing work-life balance and scaling sustainably. Don't miss this episode packed with actionable tips for SaaS founders aiming to replicate Tally's impressive trajectory. Key Timecodes (00:46): Introduction of Guest - Marie Martens (01:22): Starting Tally During the Pandemic (02:35): The Birth of Tally and Its Challenges (03:24): Current Success Metrics of Tally (04:07): Journey to Entrepreneurship (06:45): Motivation and Community Support (08:09): Achieving Product-Market Fit (12:47): Overcoming Early Challenges (20:00): Current Growth Strategies and Future Plans

In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way.  From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders. He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in scaling a SaaS business.  Tune in to discover practical advice and inspiring insights from Vlad's entrepreneurial journey to help you navigate the challenges and opportunities in the SaaS world. Key Timecodes (00:29) Introduction and Background (01:25) Evolution of Involve.Me's Product (02:58) Mission and Product Description (03:54) Entrepreneurial Journey and Motivation (05:34) Long-Term Goals and Motivation (08:02) Pivoting from VR to Interactive Content (10:51) Overcoming Challenges and Rock Bottom Moments (16:22) Leveraging Reditus for Marketing (22:54) Leveraging AI in InvolveMe (25:51) Advice for SaaS Founders at Different Stages

In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions.  Key Timecodes (00:00) Show Intro (01:45) Ocean’s Funding Rounds and Employee Count (02:40) Michael’s Entrepreneurial Journey (05:01) Market Redefinition and End Goal (08:20) Overcoming Rock Bottom Moment (09:55) Incremental Success Factors (14:00) Go-to-Market Strategy (16:20) Targeting Specific Industries (18:17) Marketing Approach and Challenges (26:40) Advice for Founders Starting Out

How did Userflow grow to 4.6M ARR with a team of 3? In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer. Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a digital nomad, and his experiences in the startup world. Key Timecodes (00:39) Getting to Know Esben (02:15) Esben's Background and Motivation (02:59) Starting Userflow and Idea Generation (05:05) Bootstrapping vs. VC Backed (06:26) Lessons from Cobalt and Userflow (09:16) Scaling Userflow with a Small Team (11:30) Managing Customer Requests and Enterprise Clients (14:18) Leveraging SOC 2 Type 2 and Pricing Strategy (26:06) Leveraging AI in Userflow

Jamie, CEO of Cybersmart, shares invaluable insights and strategies for B2B SaaS founders navigating the journey from startup to scale-up. From effective time management to fostering a supportive company culture, Jamie offers practical advice gleaned from his own experiences. Whether you're striving to reach $10k in monthly recurring revenue or aiming for $10 million in ARR, this episode provides actionable tips to help you succeed in the competitive world of B2B SaaS. Transitioning from a hands-on founder to a visionary leader requires a shift in focus towards strategic initiatives and personal growth. By stepping back from day-to-day operations and honing in on high-level goals and vision-setting, founders can steer their companies towards sustainable success. Embracing change, fostering a robust company culture, and focusing on personal development are essential components for navigating the complexities of scaling a SaaS business. The evolution from being deeply involved in every aspect of the business to empowering the team and driving organizational success is a crucial phase in the founder's journey. Key Timecodes Jamie's Background and Entrepreneurial Journey (00:37) Goals and Motivation (01:46)  Company Overview and Metrics (02:28)  Funding and Investor Relationships (03:18)  Product Market Fit and Customer Feedback (05:11) Go-to-Market Strategy and Channel Partnerships (12:27) Company Challenges and People Management (16:37) Personal Development and Time Management (30:26) Advice for SaaS Founders at Different Stages (35:41) Jamie's Advice on Leadership and Planning (39:38) Encouragement for SaaS Founders (40:06) Stay Quivered - Perseverance and Adaptability (40:57)

When embarking on the journey of building a Software as a Service (SaaS) company, founders often face a many challenges at different stages of growth. One crucial aspect that cannot be overlooked is the process of finding the right people to fill key positions within the organization. Whether it's identifying the perfect fit for a lead role or building a strong management team, the importance of having the right individuals in place cannot be understated. This task requires a keen eye for compatibility in terms of go-to-market strategies, target audience alignment, and overall vision for the company's growth.  In the Season 4 opener of the Grow your B2B SaaS podcast, host Joran Hofman engages in a candid conversation with Michael Kamleitner, CEO at Walls.io and Founder at Swat.io. Together, they explore Kamleitner's journey in bootstrapping two successful SaaS companies to a combined $10 million in annual recurring revenue (ARR). Key Timecodes Show intro - (0:00) Introduction of Michael Kamleitner - (0:28) Founding of SWAT.IO and WALS - (1:09) SWAT.IO as the first startup - (1:24) Entrepreneurship aspirations - (1:32) End goals for both companies - (1:39) Motivation behind running two companies - (1:48) Current ARR of both companies -(2:14) Total number of employees - (2:31) Funding status of the companies -(2:38) Decision on bootstrapping vs. funding - (3:04) Ideation process for startups - (3:53) Importance of agency experience in product ideas - (4:30) Achieving product-market fit - (5:05) Transition from service model to software - (6:18) Challenges of transitioning from agency to SaaS - (7:28) Go-to-market strategy evolution - (8:08) Shift from sales-led to product-led growth - (8:51) Importance of content marketing and SEO - (10:36) Challenges with differentiation and pricing - (14:08) Handling unexpected costs in business - (19:42) Lessons learned from Twitter API cost incident - (21:32) Advice on hiring and building a strong team - (29:20) Importance of networking and community support - (31:18)

In season 3 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?". By combining all the advice into one single episode you will be able to hear their answers in less than 40min! So, are you looking to grow your SaaS and unsure how to surpass the 10M Annual Recurring Revenue (ARR) mark? This podcast episode will be packed with advice from industry experts. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. If you like the answer of any of the guests, we would recommend jumping into the whole show as there will be a lot more advice! Season 3 guests of the Grow Your B2B SaaS podcast How to achieve Product Led Growth for your SaaS With Wes Bush How to audit your SaaS growth? With Asia Orangio Lessons learned; Bootstrapping a B2B SaaS to 20M ARR in revenue With Emeric Ernoult How to improve your SaaS Sales With Kevin Dorsey How to implement the Growth Hacking mindset in your B2B SaaS? With Sean Ellis How to prepare your SaaS for an exit? With Dirk Sahlmer How to price your B2B SaaS to accelerate growth? with Wolter Rebergen How to get your first 1.000 users for your B2B SaaS With Simon Høiberg How to achieve Product Market Fit for your B2B SaaS With Maja Voje How to implement a profit-led approach for your SaaS with Guillaume Moubeche How to Achieve Explosive Growth and Increase Profitability with Stefan Avivson How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker How to turn Discovery Calls into Customers with Chris Orlob How do investors analyse SaaS businesses? With Cameron Hay  How to scale your SaaS to 1M MRR using processes with Matt Wolach The Unsexy Truth about Startup Success with Cristobal Alonso How to setup affiliate marketing for B2B SaaS with Dustin Howes How Chili Piper is Becoming A Billion Dollar Company With Alina Vandenberghe How to build a billion dollar business within a year With Adam Robinson How to sell Enterprise SaaS, Learn from a 100M+ ARR founder With Jim Yu

In season 3 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?". By combining all the advice into one single episode you will be able to hear their answers in less than 40min! So, are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with advice from industry experts. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. If you like the answer of any of the guests, we would recommend jumping into the whole show as there will be a lot more advice!