Grow Your B2B SaaS

In this episode of the Grow Your B2B SaaS podcast, Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow, Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can become your unfair advantage.Key Timecodes(0:00) - Elliott on storytelling and strategic narrative(0:46) - Introduction of Elliott Rayner by Joran(1:28) - Importance of strategic narrative for B2B SaaS(2:38) - Elliott on differentiated value, ICP, and credibility(4:33) - The importance of the three pillars in storytelling(5:38) - Misconceptions about strategic storytelling(7:42) - Selling to humans in B2B(8:05) - User experience as storytelling(9:05) - Common storytelling mistakes in SaaS companies(10:20) - Implementing a strategic narrative: step-by-step(13:04) - Difference between strategic narrative and positioning(14:09) - Elements of a good story(15:34) - Common storytelling mistakes in SaaS(17:25) - The role of conflict in storytelling(18:08) - Example of storytelling in SaaS(19:09) - Challenges in implementing storytelling(21:04) - The importance of psychology in marketing(22:39) - SaaS companies doing storytelling right(24:51) - Understanding progress in storytelling(27:30) - Aligning sales and marketing(30:02) - AI as a risk and opportunity in storytelling(31:59) - Dynamic vs. static personas and messaging(32:10) - Elliott’s advice on strategic narrative(32:39) - Advice for SaaS founders at different stages(35:39) - Summary of key insights from the episode(36:40) - Closing remarks and contact information

In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale.Key Timecodes(0:00) - Introduction to the episode: understanding your audience(0:30) - Overview of SaaS growth strategy (0:43) - Guest intro: Jonny Staker's experience and Vanquish Consultancy Group(1:21) - Importance of a profitable exit(1:44) - Misconceptions about growth in SaaS companies(2:28) - Mistakes in outsourcing and automation(4:05) - Best practices for implementing a growth strategy(4:53) - 12 Pillars of high leverage outbound(6:21) - Approach to content and inbound leads(8:09) - Importance of ICP mastery and positioning(9:09) - Building effective and targeted lists(11:03) - LinkedIn example for better conversion(13:24) - Acceptance rates and tweaking processes(15:13) - Balancing time as a founder in sales(17:06) - Challenges in maintaining a sales conversion rate(18:00) - Strategic selling vs product presentation(19:55) - Importance of strategic selling for founders(22:15) - Best practices to grow SaaS revenue(23:55) - Overcoming challenges and obstacles in growth(26:32) - Importance of manual processes before automation(29:52) - Future of growth in sales with human engagement(30:36) - Best advice for SaaS founders on growth(31:17) - Advice for SaaS founders aiming for 10K MRR(32:39) - Moving to 10 million ARR and replicating founder efforts(34:35) - Summary of the episode's key points(36:31) - How to get in contact with Jonny Staker

Mina Golesorkhi, an expert in SaaS hiring and co-founder of Hi Remi.ai, shares her insights on building high-performance teams. She emphasizes the critical role of aligning candidates with company culture and technical skills while discussing common hiring misconceptions. Mina highlights the importance of using structured scorecards and avoiding biases in recruitment. She advocates for a comprehensive approach, including the integration of AI technology, to optimize the hiring process. Lastly, she addresses the need for founders to delegate effectively and create a supportive hiring environment.

In this discussion, Tom Shapiro, founder and CEO of StrataBeat, shares his expertise in SEO and behavioral intelligence. He reveals winning strategies for B2B SaaS companies as they navigate SEO in 2025. Tom dives into the importance of audience segmentation, optimizing for AI overviews, and the impact of original research on visibility. He explains how free tools can enhance lead generation and boosts traffic while emphasizing the role of consistent blogging and effective internal linking for SEO success.

Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the "Grow Your B2B SaaS" podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving, founder of UserActive, a top-tier SaaS design agency that helps businesses grow through better UI and UX. In this episode, Peter provides the hacks on how to optimize UX to boost conversion, retention, and revenue like never before!Key Timecodes(0:00) - Introduction and overview of the episode(0:49) - Today's topic: How to triple your B2B SaaS revenue with better UX(1:35) - Guest introduction: Peter Loving from UserActive(2:54) - Discussing the role of UX in increasing revenue(3:51) - The importance of website conversion rates(5:14) - Strategies for a clear call to action(7:06) - Product-led vs. sales-led approaches(8:05) - The value of user qualification and questionnaires(10:08) - Creating an effective onboarding flow(12:45) - Addressing user concerns during onboarding(14:15) - Handling empty state dashboards(17:11) - Framing the ultimate user result(18:56) - Designing a journey for developers(19:39) - Increasing conversion from free to paid users(23:00) - Impact of UX/UI on user retention(25:39) - Prioritizing features and enhancing user retention(28:03) - Effective navigation and feature set presentation(30:11) - Strategies for increasing user payments(32:49) - Contextual upgrades and expansion opportunities(34:52) - Timing user referrals and testimonials(37:27) - Best advice on UX in one sentence(38:04) - Advice for SaaS founders from 0-10K MRR(39:08) - Advice for SaaS founders aiming for 10 million ARR(41:39) - Summary of the episode(42:34) - Contact information for Peter Loving

In this latest episode of the "Grow Your B2B SaaS Podcast," host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product’s value before committing financially, making it easier to grow revenue naturally. Key aspects of PLG include self-serve onboarding, viral loops, and in-product upsells. Successful companies like Slack, Dropbox, Calendly, and Miro have effectively used PLG to expand their user base.Key Timecodes(1:19) - Guest Introduction(1:32) - Defining PLG(2:50) - Key Elements of PLG(3:23) - When to Consider PLG(5:29) - Misconceptions About PLG(6:12) - Importance of Organizational Alignment(7:13) - Aligning Stakeholders(8:15) - Four-Step Framework for Alignment(10:37) - Viral Loops and PLG(12:52) - Moments to Ask for Referrals(14:53) - Common Mistakes in PLG(16:12) - Managing Expectations(17:29) - Misconceptions About Implementing PLG(19:06) - Tools and Frameworks for PLG(21:12) - Monetization Strategy(23:31) - Aligning Sales with PLG(25:25) - Best Practices for PLG Implementation(28:12) - Importance of Data(30:27) - When to Add a Sales Component(33:19) - Summarizing PLG Advice(33:54) - Advice for Growing SaaS to 10K MRR(35:29) - Advice for Scaling to 10 Million ARR(38:52) - Episode Summary(39:02) - Contact Information

Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast, host Joran talks with Clark Barron, CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building, and how marketing strategies compare to cybersecurity tactics. Clark shares his views on the changing role of demand generation in B2B SaaS, common mistakes in growth strategies, and why knowing your audience is key.Key Timecodes(0:43) - Guest intro: Clark Barron, CEO of Ronin and co-host of Late Stage Demand podcast(1:31) - Cybersecurity marketing parallels with cyber attacks(3:13) - Challenges in cybersecurity marketing with email tactics(4:05) - Effective marketing experiments in cybersecurity(4:27) - Explaining demand generation and its misconceptions(5:52) - Misnomer of marketing generating demand(7:25) - Different definitions of demand generation(9:04) - Challenges in quantifying effectiveness in B2B marketing(13:09) - Importance of qualitative research in understanding audience(15:11) - Implementing demand generation successfully(18:41) - Experimenting with channels and content(21:23) - Brand vs. demand debate in marketing(25:02) - VC-backed vs. bootstrapped companies in marketing approaches(30:21) - Hockey Stack Tesla giveaway case study(34:38) - Advice for SaaS founders at 10K MRR and scaling to 10M ARR

In this episode, we explore How to Create Predictable Revenue for your SaaS with Aaron Ross, a top sales expert and author of books like Predictable Revenue and From Impossible to Inevitable. He breaks down why having a steady flow of sales is a game-changer for B2B SaaS founders and how today’s fast-changing world impacts it. Even when things feel uncertain, the core rules of growing revenue never change.Aaron shares powerful insights to help founders tackle challenges and grab new opportunities. He reveals how experimenting, building strong relationships, and staying flexible can set businesses up for long-term success. If you want to unlock the secrets of predictable revenue, you won’t want to miss this episode!Key Timecode (0:00) - Introduction: Aaron discusses the limitations of following a template for success in business. (0:37) - Guest Intro: Joran introduces Aaron Ross and his achievements. (1:25) - Importance of Predictable Revenue: Aaron explains its significance for B2B SaaS founders. (2:04) - Challenges in Predictable Revenue: Aaron talks about the changing dynamics of playbooks in the SaaS industry. (4:08) - Misconceptions in SaaS: Aaron addresses common misconceptions about predictable revenue. (5:38) - Evolution of Sales: Discussion on the specialization in sales roles and its impact. (8:50) - Principles of Predictable Revenue: Aaron outlines key principles like specialization and understanding different leads. (14:36) - Importance of Relationships: Aaron emphasizes the role of relationships in business success. (25:03) - Common Obstacles: Challenges companies face in achieving predictable revenue. (27:58) - Future of B2B SaaS: Aaron shares his thoughts on the future of the industry and the impact of AI.

In the first episode of season 6 of the Grow Your B2B SaaS podcast, we discuss how customer success helps B2B SaaS companies grow by keeping customers happy and reducing churn. Our guest, Kristi Faltorusso, has 13 years of experience in customer success and SaaS. She shares how to create and manage customer success strategies. Kristi is the Chief Customer Officer at ClientSuccess, a founding member of the Gain, Grow, Retain CS Community, and a limited partner at Stage2 Capital. She also co-hosts three CS podcasts and offers valuable resources for SaaS businesses. Tune in to hear Kristi's insights on customer success.Key Timestamps (0:50) - Guest Introduction: Kristi Faltorusso (1:28) - Importance of Customer Success in B2B SaaS (4:32) - Common Misconceptions About Customer Success (7:54) - Starting and Building Customer Success (9:25) - The Journey from Crawl to Walk to Run (13:46) - Challenges in Using Customer Data Effectively (17:16) - Importance of Early Indicators and Trends (19:40) - Involving Customers in Building Processes (24:34) - Risk and Opportunity of AI in Customer Success (33:08) - Best Advice on Customer Success (34:18) - Scaling from 10 Million to 100 Million ARR

Are you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with Ferdinand Goetzen(3:19) -Episode 3: Tim Schumacher's B2B SaaS growth playbook(4:30) -Episode 4: Affiliate marketing for B2B SaaS with Joran Hofman(5:40) -Episode 5: Molding a go-to-market team into a revenue factory with Jacco van der Kooij(6:53) -Episode 6: Leveraging customer success for growth with Mike Dry(8:00) -Episode 7: Building and scaling a micro SaaS with Alex Urquhart(9:53) -Episode 8: Mastering message market fit with Diane Wiredu(11:36) -Episode 9: From agency to SaaS with Chris Out(12:32) -Episode 10: Starting and growing a B2B podcast with Tom Hunt(14:57) -Episode 11: Going global with Gilles Bertaux(17:08) -Episode 12: Path to a successful SaaS exit with Ryan Allis(18:08) -Episode 13: Hiring your first marketing leader with Andrew Davis(20:21) -Episode 14: Building SaaS without big VC funding with Greg Head(22:20) -Episode 15: Leveraging social media for growth with Chris Cunningham(24:43) -Episode 16: Growing a SaaS affiliate program with Adam Glazer(26:27) -Episode 17: Building a brand strategy with Angeley Mullins(28:56) -Episode 18: Positioning for explosive growth with April Dunford(30:10) -Episode 19: Building a profitable SaaS SEO strategy with Sam Dunning(33:20) -Episode 20: Building brand authority with Melissa Rosenthal