The Chris Haddad Show

Hey, how are you? My name’s “world’s greatest copywriting podcaster” and I’ve been called Chris “Mr. Moneyfingers” Haddad. Oh wait – did I get that backwards? Today’s guest is Daniel Throssell. And if you’ve never heard of Daniel, you’re in for a treat. Amongst his accomplishments:  Inventor of the parallel welcome sequence Has been banned from mention in r/copywriting AND one of the Facebook’s biggest copywriting groups Once closed down an illegal “group buy” website with a single email In this episode, you’ll discover how to combine storytelling and controversy to print money with your emails.  Listen now!

Over and over again, you’ll hear how hard it is to land clients as a copywriter. Maybe you even believe it yourself.  But the truth is, getting clients is easy. You just need to display the right traits.  And if you’re not landing as many clients as you want, it’s because you’re not ticking off the criteria in your prospect’s mental checklist.  Today’s guest is Brian Kurtz. After 30+ years at Boardroom Inc, he’s worked with nearly every A-list copywriter you could name. So he’s got plenty of advice for new and experienced copywriters alike.  In this wide-ranging conversation, you’ll discover the 7 characteristics direct-response powerhouses look for when they’re hiring a writer.  So if you’re ready to get clients on command, listen now!  Episode highlights include:  Two “weird” books that’ll make you a better copywriter (even though they’ve got nothing to do with marketing)  (13:24)  The “batshit crazy” copywriter’s method for deeply understanding your market (without ever talking to them) (18:26)  The fastest way for a newbie copywriter to close clients on command (24:45) How the “fuzzy yellow balls” principle lets you outcompete A-listers (even if you have half the skill) (25:33)  Understand these principles to go from “starving copywriter” to “trusted advisor” (26:56)  The 40, 40, 20 Rule which determines the success of any campaign (29:18)  How to get 50%+ lifts in your conversions (without changing the offer or list) (31:25)

If you’re still calling yourself a copywriter in 2022, stop right now. Because you may as well wear a sign around your neck that says “pay me less than I am worth”.  You’re more than just a writer. And if you've been in the game a few years, you’ve already got skills that business owners will happily pay top dollar for… …even if you never put pen to paper again! Today’s guest is Casey “Slaughter” Stanton, author of The Fractional CMO Method. In this episode, he shows you how one subtle positioning tweak can help you: Charge more… Keep your pipeline full… And turn your existing skills into a lucrative, sustainable business!  Listen now. While we’re here, Casey has a special offer just for The Chris Haddad Show listeners. Head to cmox.co/pig and claim your copy of The Fractional CMO method at a steep discount.  

Get to know the genius that David Deutsch is in today’s episode. We talk about his life in the world of copywriting and what younger copywriters should do to become an A-level copywriter like him. David, with his signature flannel shirt, has been working with Fortune 500 companies, and street smart entrepreneurs and has sold everything from Maxwell House Coffee to an Encyclopedia of Estate Planning. As soon as David Deutsch found himself in the world of copywriting working under David Ogilvy, he knew he had talent. In fact, David is so good that people say just one suggestion from him can drastically improve one’s copy.  “It's hard to really get good at something without getting beaten down first.” – David Deutsch   Some topics that were discussed include: Comfort in writing How David approaches writing David’s journey into writing Is there a problem when focusing on just one niche? Working for Ogilvy & Mather, Inc. How to teach someone to improve their writing The biggest mistake of new copywriters What makes someone a great copywriter The importance of a healthy competitive drive Should you work with products you don’t believe in? Thoughts on freelancing David’s advice to his younger self References & links mentioned: Chris's Website Mindset by Carol Dweck Freakonomics by Steven Levitt & Stephen Dubner Contact David: David's Website

Today’s guest is one Mr John Rowley. Athlete, business owner & entrepreneur and as I am sure you can tell from the title o the episode, a man with stories and experiences in abundance… Today, John is an internationally recognized author, speaker, and entrepreneur. He also previously owned R&J Health Studio, which featured in the movie Pumping Iron starring Arnold Schwarzenegger and Lou Ferrigno. John is a classic New Yorker – a tough guy who has a heart the size of a truck. He’s been through multiple challenges in life, including being put down by those around him, failing in several businesses, and dealing with both health and mental issues. But none of that ever stopped him from achieving the success he has today. Some topics that were discussed include: John’s background as an athlete Recovering from trauma John’s experience in the real estate industry Dealing with toxic people in John’s life Starting a successful painting company How it felt like to deal with failure References mentioned: Chris's Website Climb Your Ladder of Success Without Running Out of Gas! By John Rowley Contact John: John's Facebook

Harlan Kilstein, a Brooklyn-born entrepreneur and skilled marketer, shares his journey from early copywriting days to success. He discusses the vital role mentorship plays in honing skills and overcoming fear. Harlan emphasizes the need for authenticity in writing and the significance of concise communication. He also introduces innovative strategies like interactive sales letters and explores the evolution of health marketing, advocating originality. His insights provide a roadmap for aspiring copywriters navigating today’s dynamic landscape.

David Garfinkel, the world's greatest copywriting coach, discusses copywriting fundamentals, the future of copywriters, the impact of perfectionism on productivity, his transition from reporter to copywriter, the power and misconceptions of confidence, becoming a good copywriter, and the importance of respecting your target market.

Today, we talk with Matt about his journey from struggling to becoming both a successful entrepreneur and marketer. He shares with us his love for split testing, how he’s helped people put “butts in seats” in events, and some of his wisdom and experience in business and copywriting. Matt Bacak is not just a marketer but an avid split tester and bestselling author. He has been an online marketer since 1997 and is considered by many as a Digital Marketing Legend. Through his books, he has been able to create a fanbase of over 1.2 million people and has built multi-million dollar companies.    He’s also an email marketing guru and has been a serial entrepreneur since he was 12 years old.

Justin Goff is a successful entrepreneur and copywriter who has built 4 multi-million dollar companies. Most recently, he co-ran Copy Accelerator, a high-end copy coaching program, but has recently sold his half to his partner, Stefan Georgi.  In this episode, we talk with Justin about his childhood, his first business, and his future plans after leaving Copy Accelerator.  From stories of his experience in business to co-running and exiting Copy accelerator, Justin shares with us his experience when he first made it big in the copywriting world and we end up talking about why for the men, making a ton of money isn’t going to make women start throwing themselves at you.

In today’s episode, we talk with JB about a lot of important topics such as his valuable lessons in life, how it felt like not having a dad, and what his principles are when it comes to leadership.  When he decided to take the entrepreneurial route, he dealt with tons of failure until he learned the ropes and started acquiring businesses. Currently, JB is a serial entrepreneur, founder of the Augmentum Group, and acquires businesses with revenues of $1 Million above.