The Chris Haddad Show

Pirate Pete got into the online game 11 years but only got good 7 years ago. His path/journey has been a weird one. Networking led him to some rich guys who taught him how to do affiliate marketing, but he started his journey using his proprietary swipe and fill-in-the-blanks with coloured pens method… Now, he is the VSL guy at Mindvalley. When we met in London, Peter was enthused about this new way to create VSL… He was so confident in his new method that he was proclaiming the end of copywriters and the need to sit down and write your VSL… Turns out Pirate Pete figured out how to make GREAT content, and copywriting is not dead yet… This led us to talk about the need for testing small before testing BIG and the importance of failure, religion and cults and how Pete got kicked out from the Scientology centre.

In today’s conversation, we talk about various interesting topics ranging from synesthesia to the learnings and tragedies in the world of direct marketing. Learn more about Rory's journey, his thoughts, and how he has become one of the most influential men in marketing.   “The tragedy of digital marketing is that the amount of creative experimentation and testing is far too low.” – Rory Sutherland Rory Sutherland is the author of The Wiki Man and the best-selling Alchemy. From account manager to vice-president of Ogilvy UK, Rory has more than 20 years of experience in copywriting and marketing.    Not only is he a well-renowned author and marketer, but he’s also a sought-after keynote speaker and TED Talk superstar.  Listen now!  

It’s not every day an 8-figure direct response powerhouse appears out of nowhere.  So when it happens, you pay attention.  Today’s guest is former CMO of Six Pack Shortcuts, Johnson Li.  In this episode, we talk face exercises, sneaker culture and Michael Fiore dildos. And of course, you’ll discover the behind-the-scenes secrets of one of the most successful fitness offers of all time.    Listen now. 

Through hard work and determination, Amanda was able to build a successful career which has helped her go from zero to the top of their industries. She is an unstoppable force and won’t let anyone get in the way of her success. In this episode, we cover a wide range of topics with Amanda including her struggles as a woman in the industry, and why most people would rather believe in fake but interesting news over the boring truth.  Listen now!

Hold on to your hat because this episode is a whirlwind! Today’s guest is podcast VSL pioneer, Brandon Fredrickson.  In this episode, we talk religion, midget sports betters… and as usual, making a bunch of money with direct response marketing.  Listen now! 

When was the first time you woke up and you just thought, "I should be a copywriter; that is what I should do!"? Today’s guest, the awesome Lorrie Morgan, shares her life working as an actress and in the corporate world before becoming a copywriter superstar. She talks about how John Carlton helped her shift her trajectory and eventually fall in love with copywriting. In this episode, we discuss how copywriting opportunities have changed over the years, some personal stories that made us realize that copywriting was for us, how men and women differ as writers, and Lorrie making it as one of the best in the business.  Listen now.

Copy is more than a way to make money.    It changes how you see the world.    So if you want to predict elections, separate crackpot conspiracy theories from the truth, or repair your relationships… listen up.    Because you’re about to get a hell of a copy education.  Today’s guest Parris Lampropoulos sits on Brin Kurz’s “Mount Rushmore of Copywriters”. He’s widely regarded as one of the greatest copywriters alive.    In this episode, we discuss getting your start in copywriting, the… *interesting* ways Parris trains his copy cubs, and the weird & wonderful ways copywriting changes how you see the world.    Listen now. 

You’re still not making enough money as a copywriter?  Let me guess…  It started as a lust for freedom.  You stumbled upon an ad. A YouTube video. Or maybe a book. And a whole world of opportunity opened up to you!  You heard of copywriters making a killing with direct mail… email… VSLs… ClickBank… landing pages… funnels… Facebook Ads… Google Docs…  And you wanted in! To all of it!  But instead of having the free lifestyle YOU want, you felt the endless options suffocate you. Every time you took a stand by narrowing your focus, a new “shiny object” sat you back down.  But forget about the past. Because this moment is where it all changes.  In this episode, Ben Settle demonstrates how you can unlock the freedom you want by playing YOUR game.  So if you want to start experiencing freedom instead of dreaming about it… listen now!

Marketing tactics change, but principles never die.  You might think tactics from the “Wild West” days of internet marketing don’t apply in 2022. But you’d be wrong.  In this episode, “spam queen” Laura Betterly talks music, SaaS and marketing. And if you pay close attention, you’ll discover timeless principles that still crush today.  Listen now!  Show highlights include:  The “music is the star” principle for making big bucks in online marketing (without ever showing your face) (17:33)  Make this tweak to your SaaS marketing and instantly boost profits (without changing your price or attracting new customers) (20:49)  A risqué subject line that practically forces your prospects to open your emails (25:26)  What are you *really* selling? The common advertising mistake which could be killing your conversions. (25:52) The weird way getting attacked by the press makes you millions of dollars (27:04) Why slapping a marketer in the face instantly establishes your credibility as an expert (41:51)  The “taxman” method for doubling your revenue (or getting rid of a**hole clients) (43:49)  Two ways to outcompete HubSpot on a bootstraper’s budget (46:41)

Warning: this episode touches on some dark themes. But stick around and you’re bound to find marketing gold. Because you’ll get a glimpse into the human psyche that you won’t find in any copywriting book.  Today’s guest is Matt Bockenstette, the man behind Copy Legends.  In this episode, we discuss tragedy, suffering and addiction.  But it’s not all doom and gloom. Because on the other side of tragedy you’ll discover deep empathy. The kind of empathy that’ll help you build your next blockbuster promotion.   Listen now!  Show highlights include:  How to access a steady flow of high-intent leads for your supplement offer… without investing a cent in ads or posting on social media (1:18)  The “open book” method for honestly & ethically making millions in one of the world’s scummiest industries (4:37)  2 proven strategies to become an effective copywriter from scratch (even if you never pick up a marketing book) (5:22)  From the archives: Chris’ “Kill Your Alarm Clock” letter (steal this angle if you sell to entrepreneurs) (12:03) The weird way suffering is more comfortable than solving your problems (23:45)  How Gary Halbert’s letter-sorting method helps you overcome adversity (35:15)  Why getting your ass kicked lets you effortlessly write high-converting copy (40:30)  How to write world-class copy with the help of hot coal and frog poison!? (48:01) Why bingeing trashy rom-com does more for your marketing skill than re-reading Breakthrough Advertising 12 times (50:06)