

#17 - Harlan Kilstein - The number one thing every new copywriter needs to learn before it’s too late
Jul 29, 2022
Harlan Kilstein, a Brooklyn-born entrepreneur and skilled marketer, shares his journey from early copywriting days to success. He discusses the vital role mentorship plays in honing skills and overcoming fear. Harlan emphasizes the need for authenticity in writing and the significance of concise communication. He also introduces innovative strategies like interactive sales letters and explores the evolution of health marketing, advocating originality. His insights provide a roadmap for aspiring copywriters navigating today’s dynamic landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 2min
Humor, Toys, and Copywriting Journeys
01:40 • 13min
The Power of Mentorship in Copywriting
14:17 • 18min
Mastering Copywriting and Community Engagement
31:58 • 17min
The Power of Interactive Sales Letters in Marketing
49:12 • 3min
Leveraging Innovative Software for Marketing Success
51:51 • 2min
Navigating Health Marketing and Copywriting Challenges
53:22 • 14min
Mastering Copywriting: Insights and Challenges
01:06:58 • 13min
Reflections on Product Launches and Creative Insights
01:19:34 • 2min
The Impact of Dishonesty and the Joy of Mentorship
01:21:17 • 4min