The Chris Haddad Show #16 - David Garfinkel - Interview with the world’s greatest copy coach
Jul 21, 2022
David Garfinkel, the world's greatest copywriting coach, discusses copywriting fundamentals, the future of copywriters, the impact of perfectionism on productivity, his transition from reporter to copywriter, the power and misconceptions of confidence, becoming a good copywriter, and the importance of respecting your target market.
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Chris Hadad's Mentorship Start
- Chris Hadad approached David Garfinkel at a San Francisco event seeking mentorship despite his back pain.
- Garfinkel pushed him hard to learn fundamentals, kicking his ego and making him redo weak work.
Discipline Over Talent
- Many new copywriters lack discipline and experience rather than talent.
- Experience and focus on fundamentals are what truly lead to success in copywriting.
Respect Sells in Advertising
- Direct response ads that don't insult or disrespect the reader are usually the ones that sell best.
- Advertising often gets a bad rap because many ads are silly or disrespectful.