The Chris Haddad Show #16 - David Garfinkel - Interview with the world’s greatest copy coach
Jul 21, 2022
David Garfinkel, the world's greatest copywriting coach, discusses copywriting fundamentals, the future of copywriters, the impact of perfectionism on productivity, his transition from reporter to copywriter, the power and misconceptions of confidence, becoming a good copywriter, and the importance of respecting your target market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
Reflections on Aging and Mortality
02:17 • 2min
Exploring Roles, Personal Experience, and the Comedy vs. Tragedy Paradigm
03:49 • 2min
Understanding the Complexities of Creating a Believable Villain
05:46 • 2min
Studying pioneers of direct response marketing and the concept of friendship and love
07:34 • 2min
Perfectionism and its impact on productivity
09:19 • 18min
From Reporter to Copywriter
27:25 • 21min
The Power and Misconceptions of Confidence
48:30 • 2min
Becoming a Good Copywriter: Seeing Human Beings as They Are
50:27 • 15min
Respecting Your Target Market
01:05:54 • 18min