#16 - David Garfinkel - Interview with the world’s greatest copy coach
The Chris Haddad Show
00:00
Becoming a Good Copywriter: Seeing Human Beings as They Are
In this chapter, they discuss the process of becoming a good copywriter and how it requires seeing human beings for their irrational and unpredictable nature. They talk about the need to let go of preconceived beliefs about people and how it can be a challenging process. They also touch on the idea that while humans can be both awful and kind, it is important to hold opposing ideas and recognize that everyone has different facets to their personality.
Transcript
Play full episode
