#21 - Brian Kurtz - The 7 Traits of Highly Paid Copywriter

Over and over again, you’ll hear how hard it is to land clients as a copywriter. Maybe you even believe it yourself. 

But the truth is, getting clients is easy. You just need to display the right traits. 

And if you’re not landing as many clients as you want, it’s because you’re not ticking off the criteria in your prospect’s mental checklist. 

Today’s guest is Brian Kurtz. After 30+ years at Boardroom Inc, he’s worked with nearly every A-list copywriter you could name. So he’s got plenty of advice for new and experienced copywriters alike. 

In this wide-ranging conversation, you’ll discover the 7 characteristics direct-response powerhouses look for when they’re hiring a writer. 

So if you’re ready to get clients on command, listen now! 

Episode highlights include: 

• Two “weird” books that’ll make you a better copywriter (even though they’ve got nothing to do with marketing)  (13:24) 
• The “batshit crazy” copywriter’s method for deeply understanding your market (without ever talking to them) (18:26) 
• The fastest way for a newbie copywriter to close clients on command (24:45)
• How the “fuzzy yellow balls” principle lets you outcompete A-listers (even if you have half the skill) (25:33) 
• Understand these principles to go from “starving copywriter” to “trusted advisor” (26:56) 
• The 40, 40, 20 Rule which determines the success of any campaign (29:18) 
• How to get 50%+ lifts in your conversions (without changing the offer or list) (31:25)