#21 - Brian Kurtz - The 7 Traits of Highly Paid Copywriter
The Chris Haddad Show
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Direct Mail - What Do You Think Has Been Lost?
Ota: What do you think has been lost in peoples like marketing education by not doing direct mail? Ota: The problem is that emal and on line marketing is so inexpensive, the media generally is so inexpensive. But its an excuse to be sloppy. And then what happens is, you send out any mail, you get no response, no engagement, no nothing. That's a thing that getsl it's not lost on everybody. I mean, there's a lot of great, you know, people who work with peole, like grind leve for instance, whis funnels. Don't send one size fits all emales or promotions and target the message to the specific segments
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