

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

4 snips
Jun 27, 2024 • 28min
This Book Will Make Me A Few Billion Dollars
Seven-time entrepreneur Brad Jacobs discusses key takeaways from his book on business success, including industry consolidation, technology integration, hiring the right talent, and the importance of continuous improvement and communication in a successful organization.

12 snips
Jun 19, 2024 • 46min
How I Bought An Agency For $2 That Led to 8 Figures
Former doctor turned successful marketing agency owner, Eric Siu, shares his journey and insights on starting and scaling a marketing agency. Topics include doing good work for lead generation, the power of focus, mentorship, networking, and prioritizing health.

Jun 5, 2024 • 1h 1min
Why Bryan Johnson Wants to Be God
Bryan Johnson, the 'world's most measured man', shares insights on health experiments, gene therapy, power laws of health, measuring health metrics, prioritizing evidence-based interventions, challenging conventional norms, understanding vitamin D and diet, building a religion, content marketing, and the pursuit of longevity through scientific methods.

16 snips
May 29, 2024 • 33min
How I Plan To Buy Agencies With The Rise of AI
Eric Siu explores AI's impact on advertising M&A, emphasizing strategic thinking, top talent, due diligence, and AI's effect on agency models. He discusses the crawl-walk-run approach to AI implementation and the changing agency business model. Learn more about successful M&A strategies in the digital age.

11 snips
May 22, 2024 • 1h 15min
Is Gary Vee An All-time Entrepreneur Or?...
Entrepreneur Gary Vaynerchuk discusses his plan to buy the New York Jets, the importance of the journey in business, marketing tactics for crowded markets, TikTok's impact on social media, the value of personal branding, and the future of NFTs and live streaming.

May 15, 2024 • 1h 26min
His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep
Mateo Franceschetti, CEO of Eight Sleep, discusses using AI to improve sleep quality and achieve a billion-dollar valuation. Topics include innovative marketing strategies, temperature management, data and AI in sleep tech, effective podcast advertising, work-life balance, hardware business challenges, and hiring for greatness.

May 8, 2024 • 1h 27min
Mark Moss on Fatal AI and An Economic Crash Ahead
Financial expert Mark Moss discusses the future of marketing, the rise of personal brands, the impact of inflation on the economy, and strategies for continuous growth. Topics include building trust with long-form content, preparing for an inflationary crash, and investing in scarce assets. Moss also shares insights on maximizing YouTube retention, government spending, and the total addressable market for Bitcoin.

9 snips
May 1, 2024 • 1h 37min
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
Eric Siu interviews Jason Cohen, the mind behind WP Engine, discussing bootstrapping a billion-dollar company, embracing optionality in business strategies, continuous customer development, creating a company culture for personal growth, hiring and accountability in management, and finding a niche in the AI landscape.

15 snips
Apr 24, 2024 • 1h 5min
How To ACTUALLY Get ANYTHING You Want | Marie Forleo
Marie Forleo, a celebrated life coach and bestselling author, shares insights on trusting your gut, the power of a strong work ethic, building a coaching business, and the challenges of writing a book. The discussion highlights the importance of authenticity, intuition, and engaging with the audience.

81 snips
Apr 18, 2024 • 1h 30min
The Writing Secrets That Create Billionaires | David Perell
Eric Siu interviews David Perell, a writing teacher and Founder of 'Write of Passage' school. They discuss topics like faith, American Idolatry, big questions, Jesus' impact on Western civilization, and the power of reading and writing in personal growth and communication.