Leveling Up with Eric Siu

Mateo Franceschetti, CEO of Eight Sleep, discusses using AI to improve sleep quality and achieve a billion-dollar valuation. Topics include innovative marketing strategies, temperature management, data and AI in sleep tech, effective podcast advertising, work-life balance, hardware business challenges, and hiring for greatness.

Financial expert Mark Moss discusses the future of marketing, the rise of personal brands, the impact of inflation on the economy, and strategies for continuous growth. Topics include building trust with long-form content, preparing for an inflationary crash, and investing in scarce assets. Moss also shares insights on maximizing YouTube retention, government spending, and the total addressable market for Bitcoin.

Eric Siu interviews Jason Cohen, the mind behind WP Engine, discussing bootstrapping a billion-dollar company, embracing optionality in business strategies, continuous customer development, creating a company culture for personal growth, hiring and accountability in management, and finding a niche in the AI landscape.

Marie Forleo, a celebrated life coach and bestselling author, shares insights on trusting your gut, the power of a strong work ethic, building a coaching business, and the challenges of writing a book. The discussion highlights the importance of authenticity, intuition, and engaging with the audience.

Eric Siu interviews David Perell, a writing teacher and Founder of 'Write of Passage' school. They discuss topics like faith, American Idolatry, big questions, Jesus' impact on Western civilization, and the power of reading and writing in personal growth and communication.

Dr. Orion Taraban discusses dating challenges for successful people, impact of women's success on relationships, online dating economics, monogamy vs alternative relationship models, understanding men's and women's desires, practical strategies for successful relationships, economic realities affecting dating choices, negotiating expectations, and the infinite game of relationships.

Eric Siu, 8-figure CEO, shares hiring secrets and strategies for scaling a digital agency. Topics include role scorecards for clear hiring, process optimization with EOS, benefits of value-based pricing, and building around weaknesses. Essential insights for agency owners seeking to elevate their businesses.

Ryan Hashemi, builder of Jubilee with 10M subs & 5B views on YouTube, discusses creator-operators, long-form content, compelling thumbnails/titles, storytelling, trend of creators in new businesses. Touches on collaboration, hiring talent, dealing with copycats, investing in creators, balancing work/family, agency building, audience power, hard-hitting questions, leveraging pre-existing audiences, shift to long-form content, rise of creator-operators.

Entrepreneur Pat Flynn shares insights on storytelling, building community, overcoming comparison, and the evolution of income reports. They discuss the power of long-form content, gamifying content experience, balancing time and priorities, benefits of community courses, and driving webinar attendance through YouTube. Additionally, they explore transitioning to case studies, generating revenue from books and courses, creating partnerships, and acquiring Winning Edits.

Kevin Espiritu shares his journey of building Epic Gardening into a multi-million dollar business, discussing aspects like SEO, content strategy, acquiring other gardening blogs, and the importance of email marketing. He also touches on topics like scaling with high-quality talent, playing poker as an entrepreneur, and the parallels between gardening and business growth.