

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

39 snips
Oct 30, 2024 • 1h 1min
The Brutal Truths About Building a Successful Agency
Jasmine Star, a dynamic entrepreneur and marketing agency owner, shares the unfiltered truth about running a successful agency. She discusses the pitfalls of influencer advice and the vital need for active leadership in agency management. Jasmine dives into strategic hiring, emphasizing the importance of building a strong team and maintaining high creative standards. She also highlights the future of agencies, emphasizing tech integration and performance-based models. Her insights offer aspiring agency owners practical steps and inspiration for sustainable growth.

12 snips
Oct 23, 2024 • 58min
Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know
Seth Godin, a renowned author and marketing expert, joins for a deep dive into the realities of great marketing. He emphasizes the power of storytelling and the importance of understanding your audience. The conversation explores long-term strategies versus short-term gains, and the profound impact of empathy in decision-making. Seth also reflects on the transformative effects of AI and the journey of writing, highlighting how authenticity and generosity can reshape business success. This is a must-listen for those wanting to elevate their marketing game!

7 snips
Oct 16, 2024 • 19min
I Sacrificed My 20s to Get Rich, Was It Worth It?
Discover the journey of ambition shaped by gaming and its impact on entrepreneurship. The host reflects on the loneliness that often accompanies sacrifices for success. Hear about the emotional toll of prioritizing career over personal relationships during one's twenties. Additionally, learn about the importance of building a supportive community and how true friendships can endure through tough times. Finally, consider whether the sacrifices made in youth are truly worth the long-term gains.

Oct 9, 2024 • 37min
If You're Not Incorporating AI into Your Business, You're F*cked
Discover how AI can turbocharge your marketing strategies and significantly boost your business growth. Learn about programmatic SEO and effective content creation techniques that blend human oversight with AI innovations. Gain insights into improving your conversion rates and the future roles of AI agents in business. The discussion also covers practical case studies and tools to optimize online visibility and create efficient workflows that adapt to the ever-changing digital landscape.

5 snips
Oct 2, 2024 • 36min
This Mistake Almost Destroyed My 8-Figure Business
Eric Siu, a savvy entrepreneur and marketing expert, shares his gripping journey of rescuing his agency, Single Grain, from near-bankruptcy. He discusses the critical early errors of poor hiring and lack of focus that almost led to failure. Eric emphasizes the importance of wise leadership, building a strong team, and maintaining accountability. He also highlights the value of trusting your instincts and the role of a supportive community in overcoming challenges. Tune in for crucial insights that can benefit every business owner!

4 snips
Sep 25, 2024 • 33min
He's $1.2 BILLION In Debt: This Is What No One Teaches You About Money | Robert Kiyosaki
In this engaging talk, legendary author Robert Kiyosaki dives into the world of personal finance, sharing his experiences with navigating $1.2 billion in debt. He tackles the crucial distinctions between good and bad debt, spotlighting the need for robust financial education. Kiyosaki stresses the significance of branding and innovative thinking in business, alongside the advantages of connecting with successful individuals. He also examines shifting societal dynamics and the interplay between economics and political engagement, encouraging proactive financial strategies.

7 snips
Sep 18, 2024 • 1h
How Ken McElroy runs a $3 Billion Business in Just 90 Minutes a week
Ken McElroy, a real estate mogul renowned for his lucrative property deals and cash flow expertise, shares invaluable insights. He discusses strategic debt management and how politics shape the real estate landscape. Ken dives into leveraging YouTube to attract investors and highlights the importance of proper cash flow management. He emphasizes that wealth goes beyond money, balancing professional success with family values and fostering financial literacy in the next generation. Get inspired by his approach to building a robust business in under 90 minutes a week!

7 snips
Sep 11, 2024 • 1h 49min
Why Marriage Is Rarely Still Worth It | Dr. Taraban
Dr. Orion Taraban, a leading voice on modern relationships, joins for a fascinating discussion on the evolving nature of marriage and attraction. They delve into the business aspect of marriage and how social media is reshaping dating dynamics. The rise of platforms like OnlyFans sparks a conversation about financial independence and the changing landscape of sexuality. The duo also explores concepts like 'monogamish' relationships and the delicate balance of control and commitment in love, shedding light on today's complex romantic engagements.

Sep 6, 2024 • 1h 2min
How He Makes 7 Figures from SEEDS | Kevin Espiritu
Kevin Espiritu, founder of Epic Gardening, shares his inspiring tale of turning a gardening blog into a thriving business. He reveals the power of YouTube and SEO in boosting revenue and discusses the strategic acquisitions that propelled his growth. Kevin dives into the importance of mindfulness in the digital age, drawing parallels between gardening, business, and poker. He emphasizes patience and community in nurturing success, as well as the necessity of personal experience for meaningful understanding. Get ready for valuable insights on scaling a brand!

8 snips
Aug 28, 2024 • 36min
How to be RICH (by Billionaire J. Paul Getty)
J. Paul Getty, a billionaire known for his wisdom on wealth and success, challenges traditional views on money. He argues that business isn't just a cash machine but an art form requiring hands-on engagement. Getty emphasizes the importance of active leadership and taking responsibility. He also dives into the complexities of wealth, questioning its true value in enriching life. The discussion covers essential traits for resilience in business, the role of culture, and the importance of instilling values in future generations.