
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Latest episodes

Jul 31, 2024 • 27min
How Elon Musk, Steve Jobs, and Jeff Bezos Hire A-Players
Elon Musk, a visionary entrepreneur, Steve Jobs, the co-founder of Apple Inc., and Jeff Bezos, the founder of Amazon, join Eric Siu to discuss their distinct hiring philosophies. They emphasize the importance of hiring based on core values and cultural fit. Trusting instincts and implementing rigorous standards like Amazon's 'bar raiser' concept are highlighted as key strategies. They also explore the quest for A-players, stressing their impact on team performance and the necessity of bringing in experienced talent to facilitate business scaling efficiently.

Jul 24, 2024 • 11min
Lessons From Scaling My Podcasts to 100M+ Downloads
Discover podcasting wisdom from Eric Siu on building a loyal audience, evolving content formats, and standing out in a crowded market. Learn the importance of quality, boosting views on social media, and experimenting to find what works best.

Jul 17, 2024 • 16min
Do Hashtags Improve Visibility? Eric Siu Reacts Pt. 1
Entrepreneur and marketing expert Eric Siu discusses the power of faceless channels on Snapchat, the importance of community for entrepreneurs, and the challenges of running an agency. He also shares insights on monetizing audience through partnerships and the loneliness of entrepreneurship.

Jul 10, 2024 • 26min
This Will Get You More Customers Than 99% of Businesses
Marketing expert Eric Siu shares insights on nurturing leads not ready to buy immediately. Topics include personalized emails, strategic collaborations, building trust, and constantly shipping new products/services.

Jul 3, 2024 • 27min
My Framework For Building My Agency To $100M In Revenue Ep. 1
Join Eric Siu on his agency journey to $100M in revenue as he discusses strategies like mergers and acquisitions, investing in technology, building integrated services, global reach, and the crawl, walk, run approach to success.

4 snips
Jun 27, 2024 • 28min
This Book Will Make Me A Few Billion Dollars
Seven-time entrepreneur Brad Jacobs discusses key takeaways from his book on business success, including industry consolidation, technology integration, hiring the right talent, and the importance of continuous improvement and communication in a successful organization.

12 snips
Jun 19, 2024 • 46min
How I Bought An Agency For $2 That Led to 8 Figures
Former doctor turned successful marketing agency owner, Eric Siu, shares his journey and insights on starting and scaling a marketing agency. Topics include doing good work for lead generation, the power of focus, mentorship, networking, and prioritizing health.

Jun 5, 2024 • 1h 1min
Why Bryan Johnson Wants to Be God
Bryan Johnson, the 'world's most measured man', shares insights on health experiments, gene therapy, power laws of health, measuring health metrics, prioritizing evidence-based interventions, challenging conventional norms, understanding vitamin D and diet, building a religion, content marketing, and the pursuit of longevity through scientific methods.

16 snips
May 29, 2024 • 33min
How I Plan To Buy Agencies With The Rise of AI
Eric Siu explores AI's impact on advertising M&A, emphasizing strategic thinking, top talent, due diligence, and AI's effect on agency models. He discusses the crawl-walk-run approach to AI implementation and the changing agency business model. Learn more about successful M&A strategies in the digital age.

11 snips
May 22, 2024 • 1h 15min
Is Gary Vee An All-time Entrepreneur Or?...
Entrepreneur Gary Vaynerchuk discusses his plan to buy the New York Jets, the importance of the journey in business, marketing tactics for crowded markets, TikTok's impact on social media, the value of personal branding, and the future of NFTs and live streaming.