
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Latest episodes

5 snips
Oct 2, 2024 • 36min
This Mistake Almost Destroyed My 8-Figure Business
Eric Siu, a savvy entrepreneur and marketing expert, shares his gripping journey of rescuing his agency, Single Grain, from near-bankruptcy. He discusses the critical early errors of poor hiring and lack of focus that almost led to failure. Eric emphasizes the importance of wise leadership, building a strong team, and maintaining accountability. He also highlights the value of trusting your instincts and the role of a supportive community in overcoming challenges. Tune in for crucial insights that can benefit every business owner!

4 snips
Sep 25, 2024 • 33min
He's $1.2 BILLION In Debt: This Is What No One Teaches You About Money | Robert Kiyosaki
In this engaging talk, legendary author Robert Kiyosaki dives into the world of personal finance, sharing his experiences with navigating $1.2 billion in debt. He tackles the crucial distinctions between good and bad debt, spotlighting the need for robust financial education. Kiyosaki stresses the significance of branding and innovative thinking in business, alongside the advantages of connecting with successful individuals. He also examines shifting societal dynamics and the interplay between economics and political engagement, encouraging proactive financial strategies.

7 snips
Sep 18, 2024 • 1h
How Ken McElroy runs a $3 Billion Business in Just 90 Minutes a week
Ken McElroy, a real estate mogul renowned for his lucrative property deals and cash flow expertise, shares invaluable insights. He discusses strategic debt management and how politics shape the real estate landscape. Ken dives into leveraging YouTube to attract investors and highlights the importance of proper cash flow management. He emphasizes that wealth goes beyond money, balancing professional success with family values and fostering financial literacy in the next generation. Get inspired by his approach to building a robust business in under 90 minutes a week!

7 snips
Sep 11, 2024 • 1h 49min
Why Marriage Is Rarely Still Worth It | Dr. Taraban
Dr. Orion Taraban, a leading voice on modern relationships, joins for a fascinating discussion on the evolving nature of marriage and attraction. They delve into the business aspect of marriage and how social media is reshaping dating dynamics. The rise of platforms like OnlyFans sparks a conversation about financial independence and the changing landscape of sexuality. The duo also explores concepts like 'monogamish' relationships and the delicate balance of control and commitment in love, shedding light on today's complex romantic engagements.

Sep 6, 2024 • 1h 2min
How He Makes 7 Figures from SEEDS | Kevin Espiritu
Kevin Espiritu, founder of Epic Gardening, shares his inspiring tale of turning a gardening blog into a thriving business. He reveals the power of YouTube and SEO in boosting revenue and discusses the strategic acquisitions that propelled his growth. Kevin dives into the importance of mindfulness in the digital age, drawing parallels between gardening, business, and poker. He emphasizes patience and community in nurturing success, as well as the necessity of personal experience for meaningful understanding. Get ready for valuable insights on scaling a brand!

8 snips
Aug 28, 2024 • 36min
How to be RICH (by Billionaire J. Paul Getty)
J. Paul Getty, a billionaire known for his wisdom on wealth and success, challenges traditional views on money. He argues that business isn't just a cash machine but an art form requiring hands-on engagement. Getty emphasizes the importance of active leadership and taking responsibility. He also dives into the complexities of wealth, questioning its true value in enriching life. The discussion covers essential traits for resilience in business, the role of culture, and the importance of instilling values in future generations.

Aug 23, 2024 • 15min
How to Actually Win at SEO & Marketing in a Tough Environment [Entrepreneur on Fire Podcast]
Eric Siu, an expert in SEO and marketing, shares his innovative strategies for navigating today's digital landscape. He emphasizes the power of programmatic SEO and AI-driven content to enhance online visibility. The conversation delves into the importance of diversifying marketing efforts and fostering strong communities to engage users. Siu also explores how AI can personalize marketing and improve lead conversion, highlighting the necessity for businesses to adapt to the evolving market to thrive in the future.

Aug 21, 2024 • 31min
15 Years of SEO Knowledge in 30 Minutes
Eric Siu, a seasoned SEO professional, shares invaluable insights from his 15 years in the industry. He discusses the balance between buying and building websites, emphasizing the creation of linkable assets for SEO success. Eric highlights the importance of user-focused content and the critical role of technical SEO. He also dives into the impact of AI-assisted content and the necessity of adapting strategies for a rapidly shifting digital landscape. Finally, he offers thoughts on measuring ROI and staying flexible for the uncertain future of SEO.

Aug 14, 2024 • 23min
How to Get the MOST from Your MONEY and Your LIFE
Joining the conversation are Eric Siu, a financial expert known for his bold views on money, and Bill Perkins, author of 'Die with Zero', who questions traditional financial goals. They challenge listeners to reconsider inheritance and emphasize spending wisely on experiences while alive. The duo discusses the importance of early financial support, investing in health and relationships, and prioritizing personal fulfillment over wealth accumulation. Get ready to rethink what it means to truly live rich!

Aug 7, 2024 • 48min
16 Years of Business Wisdom in 49 Minutes
Eric Siu, an experienced entrepreneur with 16 years in the business world, shares invaluable insights on building successful companies. He emphasizes the power of focused efforts and networking with like-minded individuals. Hiring wisely and effectively communicating through memos is crucial for team dynamics. Siu also discusses prioritizing profitability over mere growth and the significance of enduring partnerships in business. Plus, he views business as a game, highlighting the importance of passion and relationships in entrepreneurship.