Leveling Up with Eric Siu You Will Lose Money If You Don’t Use AI This Way
10 snips
Aug 20, 2025 AI in marketing is often misunderstood, leading to costly mistakes. Many CMOs chase flashy projects instead of focusing on real results. Content creation frequently misses the mark, while proper data governance is essential. There’s a strong emphasis on building a knowledgeable team to effectively utilize AI. Without managing model drift and prioritizing data hygiene, organizations risk falling behind. This discussion highlights the need for a long-term strategy in leveraging AI for impactful marketing.
AI Snips
Chapters
Transcript
Episode notes
Tie AI Work To P&L Metrics
- Do prioritize AI projects that link to a specific P&L metric like reducing MQL cost or CAC payback time.
- Track those outcomes instead of chasing demos or vanity metrics like views or chatbot conversations without conversions.
Stop Turning AI Into A Content Mill
- Avoid using AI as a mindless content mill that floods the internet with low-value output.
- Use AI to improve packaging, headlines, thumbnails, and idea scoring, and keep humans in the loop before automating.
Create Clear AI Governance
- Establish AI governance with clear policies, data classes, and human review thresholds to avoid brand and legal risk.
- Define tiers and review loops so creative uses (e.g., voice or copyrighted characters) don't get you into trouble.