
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Latest episodes

10 snips
Apr 23, 2025 • 8min
Manus AI Will Actually Make You Rich: Full Walkthrough
Manus AI is shaking up stock analysis, SEO, and content creation. It’s helping businesses move faster, cut costs, and boost revenue. The AI race is heating up, and those who don’t adapt will fall behind.Timecodes⏰(00:00) Revolutionizing Business with Manus AI(02:51) Deep Dive into Stock Analysis and Insights(06:12) Transforming SEO and Content Creation(07:40) The Future of AI in Marketing and Business StrategyTo suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric:Single Grain << Eric's ad agencyX @ericosiuInstagram @ericosiuDrop a Review If You Enjoyed the Episode!

Apr 21, 2025 • 6min
I Just Created and Launched 500 Ads in 5 Minutes, Full Walkthrough
Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI.One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on.TIME-STAMPED SHOW NOTES(00:00) The Evolution of Advertising(02:48) Personalization at Scale(05:06) The Future of Marketing with TechnologyTo suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric:Single Grain << Eric's ad agencyX @ericosiuInstagram @ericosiuDrop a Review If You Enjoyed the Episode!

25 snips
Apr 16, 2025 • 37min
How I'm Adding Millions To My Business Using AI
Discover how AI is revolutionizing business by automating workflows and maximizing profits. Learn about the shift from traditional SEO to innovative marketing strategies like 'Search Everywhere Optimization.' Dive into real-world applications of AI in content creation and team building, showcasing how small teams can achieve large-scale success. Explore the future of work with AI-driven leadership and the transformative potential of AI tools in enhancing productivity and engagement. Get ready for an AI-driven business landscape!

Apr 14, 2025 • 6min
How to rank #1 on ChatGPT, Claude, Gemini, Perplexity FAST
Discover the future of AI-driven search optimization and how to adapt your strategies for platforms like ChatGPT and Claude. Learn the significance of citations in boosting content authority. Explore ways to engage with community platforms and optimize your online presence. Understand the balance between traditional SEO practices and new methods designed for large language models. This insightful discussion will arm you with the tools to navigate the evolving digital landscape effectively.

13 snips
Feb 13, 2025 • 16min
The $68B SEO Industry is DEAD?
The SEO landscape is shifting dramatically as search engine usage declines. Community engagement is taking center stage, with platforms like Reddit booming. AI is revolutionizing content creation and shaping SEO strategies. Businesses must adapt their marketing approaches to blend human creativity with AI. The discussion highlights the importance of evolving digital marketing strategies and the need for agencies to rethink their reliance on traditional search engines.

20 snips
Feb 6, 2025 • 14min
Service-Based Businesses Are About to Change FOREVER
The future of service-based businesses is shifting dramatically as traditional agency models face obsolescence. Learn how talent and creativity are essential for competitiveness. The use of AI is explored as a game-changing tool for efficiency. Discover the characteristics that define top talent in this evolving landscape. Plus, insights on what it takes to build a billion-dollar agency provide valuable lessons for aspiring entrepreneurs.

14 snips
Jan 24, 2025 • 39min
The $100M Marketing Agency Strategy In An AI World
Eric Siu, an entrepreneur and founder of Single Grain, shares secrets to transforming struggling businesses into multimillion-dollar success stories. He dives into the game-changing role of AI in marketing, streamlining operations, and enhancing efficiency. Eric also discusses the importance of networking and long-term focus in business, and shares amusing anecdotes about cryptocurrency ventures. Additionally, he reflects on the evolving landscape of podcasting, simplicity in business strategy, and the unique interplay between gaming and entrepreneurship.

8 snips
Jan 16, 2025 • 34min
What Marketers Must Do to Win in 2025
Neil Patel, a prominent digital marketing expert and entrepreneur, joins the discussion to tackle the future landscape of marketing. They dive into whether SEO is really dead and explore the rise of AI in enhancing SEO strategies. Patel emphasizes the importance of adapting to multimedia channels, like TikTok, while maintaining a human touch in AI processes. Community engagement is highlighted as key, and they share insights on effective long-form versus short-form video content, underscoring the shift towards omnichannel marketing.

5 snips
Jan 14, 2025 • 22min
Founder Story: Building a $100M Software Company
Discover the journey of building a transformative software company focused on account-based marketing. Learn how AI advancements are reshaping product development and the importance of team dynamics in long-term planning. Experience insights on value-based pricing and innovative LinkedIn advertising solutions. Delve into effective quarterly planning strategies that emphasize communication with customers. Finally, hear the thrilling tales of resilience and user-centric development in navigating industry dynamics.

Jan 9, 2025 • 1h 12min
Inside the Mind of a $500M Entrepreneur | Jess Mah
Jess Mah, a trailblazing entrepreneur with a $500M net worth, shares her inspiring journey from humble beginnings. She discusses the vital role of mindset and networking in achieving success, particularly for women in business. Jess highlights innovative tax strategies and her unique approach to resource allocation. She emphasizes the importance of intentional relationships and continuous improvement, critiquing the 'get rich quick' mentality. With insights on marketing and personal growth, she inspires listeners to embrace challenges and redefine their paths.