Leveling Up with Eric Siu Snapchat Ads Complete Beginner’s Guide
Sep 22, 2025
Discover why Snapchat Ads are a secret weapon for reaching Gen Z and millennials. Learn how to set up your ad account and install the Snap Pixel for tracking. Get insights on creating eye-catching ad creatives and running split tests to optimize performance. Plus, unlock tips on scaling campaigns without draining your budget and discover how to claim bonus ad credits for risk-free testing. This guide is perfect for anyone looking to diversify their advertising strategy and boost ROI!
AI Snips
Chapters
Transcript
Episode notes
Snapchat's Cost-Effective Reach
- Snapchat reaches a massive young audience with high purchase intent and lower costs than competitors.
- That audience gives you more reach per dollar to target Gen Z and millennials effectively.
Pick Objective And Format First
- Set up your Snapchat ad account and choose the campaign objective that matches your goal (awareness, traffic, leads, etc.).
- Pick the ad format that aligns with your creative (story, single image/video, or collection) before launching.
Install Snap Pixel And Events
- Install the Snap Pixel and configure distinct conversion events (e.g., consultation vs. email signup).
- Use the Pixel setup tool or invite a developer and enable the Conversions API for more reliable tracking.