Leveling Up with Eric Siu 8 Boring Marketing Strategies That Always Make Money
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Oct 8, 2025 Discover how 'boring' marketing strategies can generate consistent revenue in 2025. Learn the power of hosting in-person events to foster connections and the resurgence of email marketing for high ROI. Explore how webinars and live shopping can effectively scale lead generation. Dive into the impact of short-form video content and the importance of search-everywhere optimization. Uncover how repurposing podcast content can broaden your reach. These timeless techniques promise enduring success amid rapid trends!
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Host Curated In-Person Events
- Host intimate dinners and curated in-person events to build high-quality business relationships.
- Make attendance easy, theme the event, and prioritize networking to convert attendees into clients.
Dinner That Landed Lyft
- Eric Siu landed clients like Lyft from a single hosted dinner early in his career.
- He structured conversations with hot seats so everyone shared challenges and received fast feedback.
Use Webinars For Scalable Lead Gen
- Run webinars or live shopping to reach many prospects efficiently and generate qualified leads.
- Promote via email and paid channels and optimize cost-per-signup against your customer lifetime value.