Leveling Up with Eric Siu The Truth About The Marketing Job Market in 2025 (From a Marketing Agency CEO)
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Apr 28, 2025 Explore how AI is reshaping the job market, with particular emphasis on roles vulnerable to automation. Understand the crucial balance between job security and the need for continuous learning. Discover how embracing curiosity and leveraging AI tools can significantly enhance career prospects in marketing. Stay ahead of the curve by adapting to technological changes and investing in your skills for a successful future.
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Legibility Determines Job Risk
- Jobs with clear, absolute right or wrong answers are considered legible and most at risk of automation.
- Creative or subjective roles like marketing are more illegible and harder for AI to replace currently.
Numbers-Based Job Replacement
- Eric Siu shared an example of a numbers-focused employee who was replaced due to AI automating that legible role.
- They were transitioned with severance as the role became redundant.
Becoming Illegible To AI
- Become illegible by cultivating creativity and subjective skills that AI cannot easily judge.
- Keep learning and deepening your knowledge to stay defensible against AI replacement.