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Leveling Up with Eric Siu
The $68B SEO Industry is DEAD?
Feb 13, 2025
The SEO landscape is shifting dramatically as search engine usage declines. Community engagement is taking center stage, with platforms like Reddit booming. AI is revolutionizing content creation and shaping SEO strategies. Businesses must adapt their marketing approaches to blend human creativity with AI. The discussion highlights the importance of evolving digital marketing strategies and the need for agencies to rethink their reliance on traditional search engines.
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Quick takeaways
- The decline in traditional search engine usage highlights the necessity for businesses to adopt an omnichannel strategy for effective customer engagement.
- Community-driven approaches and user-generated content have become vital for organic traffic and customer retention in modern marketing efforts.
Deep dives
The Evolving Landscape of SEO
The traditional approach to search engine optimization (SEO) is becoming less effective as AI technology shifts user behavior. In 2020, 98% of searches were conducted on search engines, while by 2024, this number dropped to 61%, with notable increases in social media and AI chatbot usage. This shift emphasizes the need for businesses to diversify their traffic sources, as reliance on search engine rankings alone may no longer yield desired results. Adopting an omnichannel strategy, where businesses utilize multiple platforms to engage customers, is now crucial for driving traffic and sales.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode