
 Leveling Up with Eric Siu
 Leveling Up with Eric Siu How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
 9 snips 
 May 1, 2024  Eric Siu interviews Jason Cohen, the mind behind WP Engine, discussing bootstrapping a billion-dollar company, embracing optionality in business strategies, continuous customer development, creating a company culture for personal growth, hiring and accountability in management, and finding a niche in the AI landscape. 
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 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11 
 Introduction 
 00:00 • 2min 
 Navigating the Bootstrapping Journey 
 01:37 • 17min 
 Exclusive Founder Event and Annual Pre-Pay Transformations for Businesses 
 18:21 • 3min 
 Transitioning from Bootstrapping to Raising Funds 
 21:31 • 14min 
 Insights into Customer Development for Business Success 
 35:16 • 4min 
 Analyzing Customer Behavior and Decision-Making Triggers 
 39:05 • 5min 
 Importance of Speed in Product Development and Customer Acquisition 
 43:51 • 3min 
 Navigating Strengths and Weaknesses in Startup Leadership 
 46:58 • 20min 
 Exploring the Unique Dynamics of AI Startups and Incumbents 
 01:07:25 • 5min 
 Navigating Tech Product Differentiation and AI Impact on Business Models 
 01:12:06 • 22min 
 Strategic Change Management in Business 
 01:33:46 • 2min 

