17min chapter

Leveling Up with Eric Siu cover image

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Leveling Up with Eric Siu

CHAPTER

Navigating the Bootstrapping Journey

This chapter explores the strategy of bootstrapping a billion-dollar business, emphasizing the significance of funding sources, growth rates, and market size. It discusses the debate on niches in business and the considerations for targeting a niche market versus a broader audience. The chapter also delves into decision-making, using Southwest Airlines as an example to illustrate strategic choices and trade-offs within a business model.

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