How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
Leveling Up with Eric Siu
Navigating the Bootstrapping Journey
This chapter explores the strategy of bootstrapping a billion-dollar business, emphasizing the significance of funding sources, growth rates, and market size. It discusses the debate on niches in business and the considerations for targeting a niche market versus a broader audience. The chapter also delves into decision-making, using Southwest Airlines as an example to illustrate strategic choices and trade-offs within a business model.
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