

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Jun 16, 2023 • 10min
7 Fatal Blunders That Founders Make (Do These To Kill Your Biz)
Eric Siu talks about mistakes you should avoid, from onboarding to acquiring businesses, that can make or break your company. TIME-STAMPED SHOW NOTES:
[00:00] - Business Mistake 101, Why entrepreneurs shouldn’t start a new business abruptly
[01:17] - How you should work and lead people in your business
[02:27] - Hiring mistakes you should avoid saving more time
[03:50] - Why you shouldn’t hire people based solely on potential
[05:19] - Bob Glazer’s Mindful Transition
[06:16] - Should you spoil your people to make high-performers?
[06:55] - What are your top three priorities as a founder?
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jun 8, 2023 • 6min
The REAL Amount of Time It Takes to Build a 9-Figure+ Business
In this episode, learn from Eric Siu as he shares insights on long-term planning and unwavering determination in building a thriving business.TIME-STAMPED SHOW NOTES:
[00:00] - What Do 9-10 Figure Companies Have in Common?
[00:50] - Investing Tip #1: It’s about time in the market, not timing the market
[01:35] - Here’s why building a huge business isn’t about the hottest trends
[02:39] - Connect with 7-9 figure business founders through our mastermind
[03:03] - What Koch Brothers Inc can teach you about building your business
[03:44] - How Berkshire Hathaway achieved their multi-billion dollar success
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jun 2, 2023 • 11min
Founder Takeaways From An 8-9 Figure Mastermind in Europe
In this episode, Eric Siu shares his key takeaways from his immersive experience at the Founders Mastermind in Turkey. TIME-STAMPED SHOW NOTES:
[00:00] - What Eric Siu learned during his Founder’s Mastermind in Turkey
[01:50] - Business acquisition in 2023
[02:30] - Why companies are resetting and going back to basics
[04:04] - Businesses are adopting AI faster than before.
[05:01] - Should your company hire AI operators?
[05:20] - Mastermind Tip: How we structured our roundtable discussion.
[07:15] - Why long-term relationship is crucial and rare in business?
[08:37] - Should you start your own Mastermind? Here’s what to consider.
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 24, 2023 • 7min
How Disney, McDonald's and Michael Jordan Recovered From Their Business Failures
In this episode, Eric talks about how the most successful and influential people in the world went through hell too. TIME-STAMPED SHOW NOTES:
[00:00] - The story of Walt Disney, from rejection to a multi-billion dollar company
[01:36] - How Mc Donalds became the most successful fast food restaurant chain
[02:18] - Why you should apply to my private founder’s mastermind?
[02:47] - How I built my digital marketing agency Single Grain from zero to hero
[03:44] - How Michael Jordan became the GOAT of the NBA
[04:46] - The story of Oprah Winfrey, who ranked #1 as the most influential woman in the world
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 18, 2023 • 11min
Practical Google Bard Use Cases for Business (end of ChatGPT?)
In this episode, Eric Siu shares his insights on how Google Bard can revolutionize content creation and digital marketing strategies. TIME-STAMPED SHOW NOTES:
[00:00] - Will Google Bard destroy Chat GPT’s growth rate?
[00:47] - Google Bard’s amazing features and advantages
[02:59] - How can you use Google Bard to create social media content
[04:25] - Here’s how Google Bard can also do keyword research with real-time data
[05:17] - Will Google Bard replace your existing content creation tools?
[06:00] - Here’s how digital marketing agencies can maximize this AI software
[07:26] - How you should look at AI domination? Is it a good thing?
[08:15] - Here’s how you can rank for low-competition keywords using Bard
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 17, 2023 • 6min
How One Page Makes $1M+ Per Year With SEO (WHY SEO IS NOT DEAD)
In this episode, Eric Siu shares how one page can make $1M+ per year with SEO.TIME-STAMPED SHOW NOTES:
[00:00] - Why SEO is not dying despite AI domination
[01:15] - Why you should hang out with high-performers (the benefit of masterminds)
[02:00] - How to rank on Google with strong domain authority
[02:54] - Why keyword volume is not everything
[03:29] - Check out my ad agency Single Grain to know more about SEO
[04:00] - Why you should always update your content
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 11, 2023 • 9min
Interviewing 400 of the World's Most Successful People
Tune in to discover some of the most valuable business lessons that can elevate your career, as Eric Siu shares insights from over 400 highly successful individuals he's interviewed in their respective fields.TIME-STAMPED SHOW NOTES:
[00:00] - I’ve spoken to over 400 billionaires and millionaires, here’s what happened
[00:30] - How the most powerful people in the world like Elon Musk communicate
[01:13] - Why their favorite book is Ben Horowitz’s “The Hard Thing About Hard Things”
[01:50] - Check out our marketing and business newsletter!
[02:40] - Why James Clear thinks habits can define your success
[04:00] - Why being open-minded is the key to improvement
[04:55] - Why curiosity as a trait is important if you want to be successful
[05:50] - How Eric Siu is playing the game of business
[06:55] - Recap and Final thoughts
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 9, 2023 • 14min
How to Hire Superstars So You Can Actually Scale (As A Founder)
Eric Siu delves into the critical importance of having a solid hiring framework and philosophy in place for your organization.TIME-STAMPED SHOW NOTES:
[00:00] - Eric Siu talk about Philosophies and Hiring Framework for your business
[01:14] - Why assessment is a crucial part of hiring Marketers, SEO managers, Designers, and more?
[02:06] - The effectiveness of Adam Grant’s personality test for hiring people
[03:40] - Why established core values for a company is important for recruiting talents
according to Leila and Alex Hormozi
[05:36] - How to know if you should hire this person QUICKLY?
[06:46] - On process flexibility in hiring people
[07:50] - Where you can meet 7 figures plus superstars? Checkout my private mastermind via the link below
[09:00] - What things you should look for during reference checking?
[10:06] - The Hiring Cycle/Flywheel concept
[11:18] - Why recruiting should be a top priority for company founders
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 5, 2023 • 4min
How to Use ChatGPT to 10x Your Productivity
Eric shares his process and top software that he uses to produce high-performing content. Tune in and don't miss today's episode.TIME-STAMPED SHOW NOTES:
00:00 - 3 Minute Content Marketing Hack
00:27 - How pillar pieces of content work
00:50 - Our content process and tools that we use
01:27 - Do you still need human editors when using AI content software? (ChatGPT, Jasper)
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

May 2, 2023 • 49min
Anthony Pompliano's Playbook for Monetizing Your Passion as a Content Creator
Catch Eric Siu in conversation with Anthony "Pomp" Pompliano, as they delve into the secrets of building and monetizing an audience. Don't miss out on today's video!TIME-STAMPED SHOW NOTES:
00:00 - Introducing Anthony Pompliano, Entrepreneur/Investor
07:27 - How to monetize your audience in every channel
14:16 - How do engagement pods work and should you do it?
19:23 - Anthony Pomp talk about “The Best Business Show” and the lessons he learned from it
25:59 - What social media should you focus on and why?
30:30 - The future of monetization for business and platforms
33:40 - Why Youtube took down Anthony Pomp’s one-on-one with Andrew Tate
39:32 - How Anthony Pomp became a well-known figure in the cryptocurrency
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram