

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Sep 5, 2023 • 7min
How Much Do Newsletters Actually Make (Real Revenue Data)
Eric Siu discusses why newsletters are so effective for connecting and expanding your audience. He also shares tips on how to make money from them and offers best practices for growing your newsletter.TIME-STAMPED SHOW NOTES:
[00:00] - How much do newsletters actually make?
[00:20] - The potential of a newsletter business
[01:00] - 10 newsletters that do $1M per year
[02:30] - Here’s how you can monetize newsletters
[03:14] - Using newsletter as a relationship platform with your audience
[04:05] - Why a newsletter is a powerful tool for marketing and business
[04:30] - The problem with AI Newsletters
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 4, 2023 • 13min
What Deven Soni Looks Out For When Acquiring Businesses
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES:
[00:00] - The most common mistake in business acquisition
[02:15] - Here’s how we got a customer database worth $2M dollars
[03:20] - Don't acquire a company unless you know how to run it
[05:03] - Why motivation is important in acquiring companies
[07:17] - Why it’s easier to buy big businesses
[08:20] - Here’s how you should handle employees when acquiring a company
[10:24] - Don’t change anything drastically when acquiring a company
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 2, 2023 • 10min
The More Professional Your Content Is, the Less Authentic You Are with Dan Fleyshman
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES:
[00:00] - Why authentic content is the way to go
[03:00] - Don’t overthink your content creation strategy
[04:30] - Why collaboration is the most effective way to grow on social media
[06:23] - Why building your personal brand is crucial
[07:58] - Personal brand is also about emotional attachment
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Aug 31, 2023 • 10min
How Blake Rocha Went From a Nobody to a $10M Content Creator From Being a Nobody
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES:
[00:00] - Who is Blake Rocha (mrfourtoeighth)
[03:11] - How did Blake Rocha become so successful in building his brand and business?
[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
[05:53] - Creators don’t know how to monetize their brand correctly
[06:36] - Creating a business around your content
[07:09] - Build a business around your lifestyle, not the other way around
[07:54] - From content consumer to content creator
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Aug 25, 2023 • 1h 5min
Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?
Leila Hormozi, talent acquisition expert, shares insights on job interviews, firing employees, and dealing with difficult situations as a CEO. She discusses content creation, creating an effective job hiring ad, and hiring high-level performers. Leila emphasizes the importance of upholding accountability and shares her mission for Acquisition.com. She also gives advice to founders and discusses building a win-win culture and investing in employees.

Aug 21, 2023 • 6min
What percent of revenue should you dedicate to hiring?
Listen to Eric Siu as he discusses why hiring the right people is essential for business growth. Learn how to build a successful hiring framework.TIME-STAMPED SHOW NOTES:
[00:00] - Why your people are the foundation of your company
[01:00] - When is the right time to hire new employees?
[02:24] - Eric Siu talks about why delegation is crucial for Founders
[03:51] - Read Scaling People by Claire Hughes Johnson
[04:06] - Simplest hiring framework you should use to find the best players
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

10 snips
Aug 17, 2023 • 2h 1min
Alex Hormozi Was About to Lose Everything Until He Discovered This
Alex Hormozi, a podcast guest who shares insights and wisdom gained through his remarkable journey in the business world, talks about valuable advice on business acquisitions, scaling companies 10x, content marketing strategy evolution, TikTokification of social media, creation of content, and the difference between majority and minority holdings. He also shares his principle on efforts, diminishing returns, and exponential returns in life and business, as well as tips for organizational development, planning to launch his book, and his perspective on fitness.

Aug 16, 2023 • 1h 22min
Mastering Longevity and Abundance with Peter Diamandis
Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.TIME-STAMPED SHOW NOTES:
[01:00] - Are we living in a simulation?
[03:17] - Exponential technologies and MTP
[10:43] - Being the CEO of multiple companies
[16:11] - The right time to replace yourself
[18:32] - What is XPRIZE?
[25:00] - Working with AI
[30:00] - Abundance 360 and Executive Program
[35:28] - Is AI going to kill us?
[43:29] - The wealth gap
[46:07] - Being pro-human vs. pro intelligence
[49:50] - Technology in healthcare
[56:31] - How to live longer?
[1:10:34] - The DMT experience
Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Aug 13, 2023 • 5min
Focus vs. Experimentation
In this episode, Eric talks about why finding the perfect balance between focus and experimentation is crucial for sustainable growth in business. TIME-STAMPED SHOW NOTES:
[00:00] - The difference between Focus and Experimentation in business
[00:30] - Focus on your business that drives the most revenue
[01:00] - Where can you have more organic reach while considering the challenges with SEO right now?
[01:53] - Why should you focus on your niche when selling services
[02:50] - When to know if you should focus or experiment
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Aug 7, 2023 • 5min
How To Actually Get Rich From Creating Content
Learn how to earn 8 figures annually through content creation; discover how Logan Paul’s Prime sports drink made $256 million in retail sales; understand why you don’t need a massive audience to achieve wealth; explore MrBeast’s best practices in maximizing monetization; find out why focus is still the key.