Eric Siu interviews Greg Isenberg, a master in community building, discussing the future of programming and the power of social media. They explore AI in entrepreneurship, challenges of diversity, and the importance of design skills. Greg shares stories of attending parties with PayPal co-founders and starting businesses as Twitter accounts or Discord communities.
Build a niche audience, nurture an engaged community, then offer products - the ACP funnel strategy.
Recruit community managers internally for alignment, passion, and mission adherence.
Enhance community engagement with rituals like weekly check-ins and exclusive events.
When hiring CEOs/GMs prioritize trust, resourcefulness, drive, and alignment with vision over traditional credentials.
Deep dives
Starting with the ACP Framework
Begin by building an audience focused on a specific niche, converting a portion into an enclosed community with rituals and programming that keep them engaged. Use the ACP funnel: Audience, Community, Product.
Community Management Hiring Tips
Recruit community managers from within the community where individuals are already engaged and passionate. Hiring people who are active within the community ensures alignment with the mission and values.
Building Rituals and Engagement
Create rituals within the community to enhance engagement and foster a sense of belonging. Rituals like weekly check-ins, goal-setting meetings, or exclusive events can deepen community bonds.
Recruiting CEOs and GMs
Find CEOs and GMs by reaching out to interesting individuals who align with the business vision. Focus on trustworthiness, resourcefulness, and a drive to succeed over conventional credentials. Prioritize those with a chip on their shoulder.
Compensation and Equity Structuring
Consider structuring compensation based on experience, business stage, and individual contributions. Offer a mix of competitive base salary, performance-based bonuses, and equity to align incentives with company growth.
Creating Profitable Business Models Through Innovative Equity Structures
Discussing the concept of creating profitable companies by structuring equity in a unique way. Example includes a marketing team owning 50% equity with profit sharing based on team contributions and seniority.
Gamification in Community Building with Skole
Exploring the benefits of gamification in community building through platforms like Skole. Emphasizing the power of unlocking content and rewards based on user engagement and activity levels.
Navigating the Complexities of Diversity, Equity, and Inclusion (DEI)
Diving into the nuanced discussions around diversity and inclusion, highlighting challenges and potential solutions. Discusses the impact of race, religion, and affirmative action on opportunities and outcomes in educational and professional settings.
Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.
