AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Leveling Up with Eric Siu
The AI Email Strategy Marketers Still Don’t Know About with Larry Kim
Sep 17, 2023
Larry Kim, AI and data expert, shares how he leveraged data and generative AI to create an email marketing strategy that can 10x open rates. Topics include combining inbound and outbound email marketing, data sources for email marketing, and maximizing AI in email marketing.
10:45
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Leveraging user intent data can generate high-quality email lists with higher engagement rates.
- Email deliverability tools are essential for successful email marketing campaigns, bypassing AI algorithms and improving overall campaign effectiveness.
Deep dives
Leveraging User Intent Data for Outbound Email Marketing
The podcast discusses the importance of leveraging user intent data for effective outbound email marketing. By harvesting intent signals from users, such as anonymous website visitors or signals like technology additions/removals, companies can generate high-quality email lists with a high intent signal. These intent-driven lists have 10 times higher engagement, resulting in more clicks, opens, and replies. Leveraging various data sources like SEC business financing records or LinkedIn Sales Navigator, companies can identify potential customers who are in the market for their product or service. This approach combines the best elements of inbound and outbound email marketing, resulting in higher engagement rates and improved deliverability.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode