How I made $1M in my first 20 days of YouTube | Mark Moss

Dec 14, 2023

Mark Moss, a content creator who made $1M in his first 20 days of YouTube, discusses his strategies for creating engaging content, the value of attention and personal branding in marketing, and the future of marketing. He also shares his experience of losing everything in 2008 and the power of organic testing audiences. The podcast covers topics such as long-form content, short-form content as a top-of-funnel strategy, transitioning to evergreen content, utilizing different platforms for different touch points, and the importance of embracing both direct response marketing and tech.

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Introduction

00:00 • 2min

Long-Form Content and Building Trust

02:20 • 21min

Testing Content with Shorts and Paid Ads

23:18 • 2min

Building Businesses, Losing Everything, and Using Relationship Capital

25:13 • 17min

Putting Coaching on Pause

41:47 • 9min

Inflation and its Impact on the Economy

50:31 • 19min

Effective Learning Strategies

01:09:59 • 5min

Investment Strategy and Asset Categories

01:15:21 • 2min

Investing in Uranium and Bitcoin: A Potential Boom in the Market

01:17:45 • 2min

Estimating the Potential Price of Bitcoin

01:20:06 • 3min

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc

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TIME-STAMPED SHOW NOTES:

[00:00] Mark Moss shares his success on YouTube despite advertising bans.
[03:19] Mark Moss explains the value of long-form content for building trust.
[05:23] Short-form content as a top-of-funnel strategy.
[07:25] Mark Moss breaks down his strategy for creating engaging hooks.
[10:15] Transitioning to evergreen content and remote work.
[13:27] Changing content workflow and focusing on YouTube.
[16:20] Mark Moss wants to focus on building equity.
[18:30] The future of marketing is a combination of earning and buying an audience.
[21:00] Why personal branding and personal stories will be important.
[22:54] Utilizing different platforms for different touch points.
[24:24] Mark Moss highlights the power of an organic testing audience.
[25:25] The importance of embracing both direct response marketing and tech.
[25:50] Mark Moss shares his experience of losing everything in 2008.
[29:22] Mark Moss discusses how a random message led to a deal with iHeart Media.
[30:21] Mark Moss shares a story about meeting Hal Elrod and realizing the impact of his content.
[33:10] Mark Moss discusses his business empire and equity positions.
[39:11] Mark Moss shares revenue figures for his content business.
[42:10] Mark Moss discusses his frustration with coaching and his shift towards taking equity in businesses.
[46:34] Mark Moss admits his weakness in hiring and delegation.
[51:06] The attack vectors and the fear of a housing crash.
[52:26] The possibility of an inflationary crash instead of a deflationary crash.
[53:50] The role of the Federal Reserve in creating booms and busts.
[56:49] The dysfunction in the bond market and the US government's increasing debt.
[01:01:30] How to protect yourself from inflation.
[01:04:21] Will there be a recession in 2024?
[01:07:45] Take the market as it is.
[01:10:22] Mark Moss talks about the 3 levels for people to learn how to learn.
[01:15:39] Mark Moss talks about how he is invested right now.
[01:20:18] Mark Moss shares his insights on Cathie Wood’s Bitcoin valuation model.

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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