No Hacks: The Mindset Behind Digital Optimization and Growth

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.What You’ll Learn:The myth of "SEO is dead"—and why some want you to believe itWhy high-volume keywords often fail for B2B companiesHow to identify money keywords that bring in real sales calls and revenueWhen SEO isn't the right strategy for your companyWhy technical SEO is often a waste of time for smaller B2B sitesHow SEO fits into the messy, multi-channel B2B buying journeyContent strategies for tackling competitive keywordsExpert Insights & Strategies:Stop chasing vanity metrics—focus on search terms buyers actually useHow to reverse-engineer top-ranking competitor pages to rank fasterWhy SEO doesn’t always take 6-12 months—how to see results in as little as 90 daysHow to build landing pages that rank well and convert visitors into customersTimestamps:[00:00:12] The myth of "SEO is dead"[00:01:42] The traffic trap: B2B’s biggest SEO mistake[00:05:04] Why SEO doesn’t always take 6-12 months[00:07:41] When SEO isn’t the right strategy for B2B[00:10:15] Money keywords: The terms that actually drive revenue[00:12:47] Case study: Outranking HubSpot in 50 days[00:17:18] Why technical SEO is overrated for small B2B sites[00:21:18] Smart strategies for ranking in competitive spaces[00:24:36] How SEO fits into a multi-channel B2B strategy[00:32:45] Sam’s journey building the Breaking B2B podcast[00:38:27] The viral “Ask The Public” LinkedIn seriesAbout Sam DunningSam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.Connect with Sam🔗 LinkedIn: Sam Dunning🎙️ Podcast: Breaking B2B🌐 Website: breakingb2b.com---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws.Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently. Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks. We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup!---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.If you’re curious about how experimentation can drive better decisions and products, this episode is for you!---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy. The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making? Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?Tune in and let us know what you think about this.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Lenka Stawarczyk, a brand strategy and tone of voice expert, dives into the intricate balance between product clarity and brand voice. She emphasizes that traditional tone guides may fall short and that adaptability in real-world interactions is key. Lenka discusses the necessity of collaboration between marketing and product teams to ensure messaging resonates with users while staying true to brand identity. She provides actionable tips for crafting clear communication that enhances user experience, especially during challenging customer interactions.

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.We dive into eye-opening discussions about:The concentration of power in big tech and the "tech broligarchs"How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concernThe truth behind seemingly benevolent programs like Amazon SmileWhy tech workers should recognize their collective powerMaren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world.[00:00] Introduction to No Hacks Season Three[00:43] Maren Costa's Life Post-Documentary[02:12] Journey at Amazon[05:20] The Rise of Big Tech Oligarchs[10:20] Amazon Employees for Climate Justice[13:54] Power Dynamics and Employee Activism[17:46] Global Protests and Collective Action[19:49] Consumerism and Environmental Impact[20:27] Amazon's Strategy to Bypass Google[22:31] The Impact of One-Click Purchases[25:03] Prime and the Environmental Cost[28:26] The Ethical Dilemma of AI[32:06] Rapid Fire Questions[39:41] Call to Action for Tech Workers---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism. She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support. We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself. In other words: You should listen to this one!And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video.P.S. Support the students in Serbia, they are showing us how to change the world 🇷🇸 ---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes.Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners! ---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this 🧠 We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well!If you are not quite a product person but need to know some of the things product people know, I can list you 8 worse ways to spend 8 minutes of your life. :)---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram