In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager.
Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step.
Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws.
Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing.
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