No Hacks: The Mindset Behind Digital Optimization and Growth

Daniël Granja Baltazar, a qualitative research expert from Vodafone Business, discusses how to uncover the 'why' behind user actions that Google Analytics can't provide. He shares fascinating insights on using user interviews and mini surveys to enhance customer experiences and improve conversion rates. Daniël emphasizes the need for collaboration between sales and marketing teams to leverage qualitative data effectively. With real-life examples, he advocates for proactive research as a means to drive ongoing optimization and better understand user behavior.

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps.About the GuestOgnjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing.Key Takeaways✅ Founder brand ≠ personal brand. It’s a long-term strategy, not just a way to get LinkedIn likes.✅ Most B2B companies struggle with critical thinking—branding helps break through the noise.✅ The best way to build a founder brand? Market the problem, not just your product. ✅ If your LinkedIn posts look like everyone else’s, they won’t work. ✅ Balancing content strategy: Audience building vs. revenue generation. ✅ Forget going broad—nail your ideal customer profile (ICP) first, then expand. ✅ Content pillars aren’t just about organizing ideas; they help you test and refine what works.Timestamps[00:00] Intro – Why founder branding is a competitive advantage[01:46] Why most founders overlook branding until it’s too late [04:58] The shift in B2B go-to-market strategies & why traditional methods are failing [07:51] How smaller, agile teams are disrupting the market [12:20] Founder brand myths: Is it just about engagement on LinkedIn? [17:40] The secret to marketing the problem, not just the solution [21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools [23:36] Defining your ICP: Why trying to appeal to everyone is a mistake [30:16] How founder branding fits into an overall content strategy [33:49] The role of content pillars & how to refine your approach over time [39:59] Where to connect with Ognjen and learn moreConnect with OgnjenLinkedIn: https://www.linkedin.com/in/ognjenboskovic/Raven: https://www.raven.club/---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Anja Lordanić Mustać, a podcasting and personal branding expert, dives into the essentials of launching a podcast without overthinking. She emphasizes that fear and initial challenges are normal, encouraging listeners to just start. The conversation highlights the incredible networking opportunities podcasts offer, the importance of building long-term relationships over quick sales, and the benefits of various podcast formats. Anja’s straightforward tips make it clear that podcasting can save time and enhance brand visibility.

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences?In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies.*Key Takeaways✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement. ✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools. ✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential. ✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention. ✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer. ✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company.*Attend GMS 2024📍 Where: Frankfurt, Germany 📅 When: June 18, 2024 🔗 Tickets & Info: growthmindedsuperheroes.com---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined.What You’ll Learn in This Episode:🔥 Why extreme growth requires extreme intention – Hope won’t get you to $100M; aggressive, strategic action will.🎤 How Chris booked 63 speaking gigs in a year – A masterclass in positioning yourself for success.📈 The power of a 25-year vision – How a long-term mindset compounds into massive success.⚡ Brutal honesty in business – Are your actions really aligning with your goals?🚀 How to design your life on your own terms – The real definition of “extreme” in today’s world.Chris doesn’t believe in waiting for opportunities, he creates them. His no-BS approach to growth has helped companies scale fast, and in this episode, he breaks down exactly how you can apply the same principles to your own business and career.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Hesh Fekry, an expert from CXL, dives into the fascinating intersection of product management and conversion rate optimization (CRO). He discusses how these fields, once viewed as separate, are merging through shared goals focused on user insights and experimentation. Hesh emphasizes the transformation of CRO into a broader concept that includes retention and monetization strategies. He also highlights how AI tools are bridging skill gaps, enabling professionals to tackle cross-functional challenges and integrating CRO principles from the very beginning of product development.

In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the episode for you.KEY TAKEAWAYS:Ship Early, Learn Fast“If everyone loves your MVP, you shipped too late.”Kleenex Users MatterYou only get one shot at a first impression—make it count.Advisor Mode Post-AcquisitionOffer ideas without bulldozing existing culture.AI as a ‘First Pass’Use automation to handle repetitive or initial drafts, then refine with human expertise.MEMORABLE QUOTES:“If everyone loves your MVP, you shipped too late.”“Your first-time user is like a Kleenex—you only get that fresh perspective once.”“Be an advisor, not a disruptor, when you join a big company.”SHOW NOTES & TIMESTAMPS:[00:00:00] Introduction[00:00:10] Kevin’s Background[00:00:22] Early Career in Tech[00:02:49] Rapid Decision-Making & Mindset[00:05:01] MVP Philosophy & “Kleenex Users”[00:08:21] Starting vs. Scaling[00:11:56] The Acompli Story[00:14:42] Post-Acquisition Life[00:20:14] AI, Automation & the Future[00:27:23] Rapid-Fire Q&A[00:33:00] Final Insights & Wrap-Up[00:43:42] End of EpisodeCALL TO ACTION:Connect with Kevin: https://www.linkedin.com/in/kevinhenrikson/Subscribe to Kevin's newsletter (Founder Mode): https://foundermode.kit.com/Share Your Takeaway: Tag @nohackspod with your favorite insight!---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change.In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:✅ Designing for engagement – Keeping users interacting with your product.✅ Designing for behavior change – Helping users take action outside the product.Take fitness apps as an example:🏋️‍♂️ Liking workouts & setting goals? Engagement.🏃‍♂️ Actually going for a run? Behavior change.We also explored:🔹 The Little e vs. Big E framework for building better products🔹 Why engagement ≠ impact (and what to measure instead)🔹 How to create long-term value, not just short-term wins💡 If you’re in UX, growth, or product design, this conversation is a must-watch!Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors. We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes. hashtag#trusttheprocessWhether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode!---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Where do humans still have the edge over AI in e-commerce?AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.We talked about:🔹 The rise of "Pmaxification" and what it means for advertisers🔹 Why AI optimizes for the moment but lacks long-term strategic thinking🔹 How intuition, domain knowledge, and creative strategy still give humans a competitive edgeAs AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram