No Hacks: The Mindset Behind Digital Optimization and Growth [SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar
Mar 25, 2025
Daniël Granja Baltazar, a qualitative research expert from Vodafone Business, discusses how to uncover the 'why' behind user actions that Google Analytics can't provide. He shares fascinating insights on using user interviews and mini surveys to enhance customer experiences and improve conversion rates. Daniël emphasizes the need for collaboration between sales and marketing teams to leverage qualitative data effectively. With real-life examples, he advocates for proactive research as a means to drive ongoing optimization and better understand user behavior.
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Qualitative Research for Deeper Insights
- Use qualitative research to understand the why behind user behavior.
- Supplement quantitative data with user interviews to uncover hidden insights.
Landing Page Drop-off Example
- A landing page had high drop-offs despite traffic.
- User interviews revealed unclear copy and unanswered product questions, leading to customer loss.
Sales & Marketing Collaboration
- Break down silos between sales and marketing teams.
- Encourage collaboration, not competition, to gain a holistic customer view.