Daniël Granja Baltazar

Daniël Granja Baltazar, a qualitative research expert from Vodafone Business, discusses how to uncover the 'why' behind user actions that Google Analytics can't provide. He shares fascinating insights on using user interviews and mini surveys to enhance customer experiences and improve conversion rates. Daniël emphasizes the need for collaboration between sales and marketing teams to leverage qualitative data effectively. With real-life examples, he advocates for proactive research as a means to drive ongoing optimization and better understand user behavior.