No Hacks: The Mindset Behind Digital Optimization and Growth [SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk
Feb 19, 2025
Lenka Stawarczyk, a brand strategy and tone of voice expert, dives into the intricate balance between product clarity and brand voice. She emphasizes that traditional tone guides may fall short and that adaptability in real-world interactions is key. Lenka discusses the necessity of collaboration between marketing and product teams to ensure messaging resonates with users while staying true to brand identity. She provides actionable tips for crafting clear communication that enhances user experience, especially during challenging customer interactions.
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Tone of Voice Manuals as Marketing Assets
- Tone of voice manuals are often marketing assets, not product guides.
- They focus on brand perception, not real user interactions within the product.
Slack vs. Financial Apps
- Slack successfully uses a similar brand and product voice.
- However, complex products like financial or crypto apps require more care and clarity.
Involve Product People in Brand Discussions
- Include product people in brand voice discussions.
- This ensures the product's user experience and clarity are considered.