[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk
No Hacks: The Mindset Behind Digital Optimization and Growth
Balancing Brand Voice and Product Clarity
This chapter delves into the collaborative relationship between brand and product teams, stressing the importance of user testing involvement for brand insights. It highlights the potential misalignment that can arise when brand messaging overshadows user-focused communication, advocating for a harmonious balance.
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