Practical Pivots

#032: Steve and Rand talk startup myths, problematic duopolies, and Rebel Alliances. Rand also shares the people and brands he’s most excited about right now, and rants about the atrocity of putting cream in carbonara.

#031: Hear the story behind your favorite “As Seen on TV” products and learn marketing lessons that apply to infomercials and digital alike. Matt also shares his journey from Netscape engineer to COO at one of the biggest direct-to-consumer names in the world.

#030: Clodagh and Steve talk about global trends in marketing and Clodagh’s latest upskill. They also get meta with the dos and don’ts of successful podcasting: Don’t underestimate the power of consistency, and do interview your father.

#029: Ross Simmonds shares how writing about dirt can be exciting and why marketers struggle with content promotion. He and Steve also talk portfolio theory, dodgeball, and obscure history—and Ross tells how Madden got him into marketing.

#028: Steve and Drew cover why agencies are responsible for soap operas, how to establish authority as an agency, and what a cornerstone content strategy looks like. Drew also lets us know it's time to stop saying "unprecedented."

#027: Learn how a 19th century management consultant was way ahead of his time and hear what's next for the gig economy. Niel and Steve also discuss the fundamental shift happening in marketing right now and the single smartest question you can ask someone.

#026: Mike and Steve discuss agency life, why Mike writes himself letters from his future self, our racist reality, and what we can do about it. Also, a technical rapper shares a few technical SEO tricks.

#025: A company without a story is a company without a strategy. Learn how to create a narrative that will reshape your buyers' journey, and hear Steve and Andy's thoughts on why LinkedIn, Andy's mom, and Ultimate Frisbee are all awesome.

#024: Steve and Brent talk pivoting, niching, and the second wave of marketing trends. Also, it’s okay to say “I don’t know" sometimes—and it’s okay to build a BMX ramp in your front yard always.

#023: This week’s episode of The Verblio Show features Chris Rudolph, digital agency coach and founder of Freedom Business Family. A true lifelong coach, Chris began his career with the Chicago Bulls. Since trading ballplayers for business owners, however, his focus has been on helping clients find success in both their business and their work-life balance.In our conversation, we chat about his approach as a coach and the lessons he’s learned as a business owner himself, with a host of broad-ranging insights to dig into along the way:One bold step to get yourself out of the weeds as an agency owner (Hint: It will require you to actually have an OOO message)How agencies can lead with a strong ROI and quick win to set themselves apartThe importance of both goals and systems, and why you need two types of people on your teamWhy “how” isn’t always the right question – and what to ask insteadChris also has a special offer for our Verblio listeners: Check out their video at https://www.verblio.com/show for a link to schedule a free 1-on-1 Agency Growth coaching session with the man himself. https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!