Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Feb 17, 2021 • 47min
Productizing Social Justice is a Good Thing: Inclusive Marketing with Lola Bakare
Lola explains why inclusive marketing needs to benefit not just society, but also your bottom line. She also shares examples of brands who got it right and lets Steve know that the only real risk in taking a stand is to his ego.
Feb 10, 2021 • 49min
Creating Colorful Oceans and Constant Discomfort with Drift’s David Cancel
Hear why purple oceans are better than blue and why being a CEO is part psychology, part politics. David also talks about the need to reinvent himself, the value of a commoditized market, and the strategy behind Drift.
Feb 3, 2021 • 46min
Photo Enclosed, Do Not Bend: Emails, Events, and Entrepreneurs with Ryan Deiss
Ryan shares why marketers need to get over themselves—and their fear of rejection. He also talks virtual events, how often to email, and gives a masterclass on marketing in the new world of digital art.
Jan 6, 2021 • 28min
Boldr's Suneet Bhatt on Entering 2021 Happy, Proud, and Not Yet Satisfied
Suneet gives an inspiring talk to kick off the new year, including the formula that keeps us from being happy and what we can do to lessen burnout. He also dives into Newtonian theory and why it's a bad model for OKR setting.
Dec 30, 2020 • 43min
From Reluctant Marketer to LatAm Inbound Powerhouse with Agency Owner Juan Carlos Hernandez
Juan Carlos explains the marketing differences between LatAm and the U.S. and how his agency recovered from a 39% drop at the start of the pandemic. He and Steve also swap tour guide stories and Spanish slang.
Dec 23, 2020 • 45min
Irrational Optimism and the Birth of Marketing Orchestration with NewsCred's Shaf Islam
NewsCred CEO Shaf walks us through the origins of content marketing and spills the story behind his company's recent transition to Welcome. He also shares his random fandom for the Tennessee Titans.
Dec 16, 2020 • 31min
Jason Swenk on 20 Years of Agency Changes and What Comes Next
Jason returns to the show to talk about what he got right—and wrong—with his early pandemic predictions and covers the importance of preparedness, podcasting, and processes.
Dec 9, 2020 • 39min
Wistia’s Chris Savage on Scaling Enthusiasm and Connecting through Content
Learn how the Wistia brand happened by accident and why leading a startup is easier when you have no experience. Also, hear about the scandals took down the former mob boss mayor of Providence, RI.
Dec 2, 2020 • 38min
Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook
Hear why Mark prefers creating new playgrounds to building better mousetraps and learn about the three steps of successful category creation: discover, develop, and dominate.
Nov 25, 2020 • 45min
Video’s Versatility and the Power of Partnerships with Gabriel Marguglio
Learn how to use video as a tool, not just a product, and hear how partnerships have helped Gabriel's agency punch above its weight. He also teaches us about the Scandinavian practice of hygge and shares why he is *not* a Florida man.
