Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
May 5, 2021 • 41min
Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins
Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.
Apr 28, 2021 • 42min
Book Club with Douglas Burdett: Top Lessons from 6 Years of Marketing Books
Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.
Apr 21, 2021 • 44min
Managing Up, Managing Time, and Managing a Brand with Dave Gerhardt
Dave recounts building both a category and a legendary brand at Drift, and shares the lessons he brought to his role as CMO at Privy. He also explains why having strong personal brands in your business is a good thing.
Apr 14, 2021 • 50min
Have Fun and Make Your Partner Look Good: Lessons from Improv with Paul Vaillancourt
Learn how having a "yes, and" mindset can help you in improv, business, and life. Paul also shares his number one piece of advice from 30 years in the industry.
Mar 31, 2021 • 30min
Physics, Optimism, and Bodybuilders: Unexpected Connections from One Year of The Verblio Show
We celebrate one year of The Verblio Show with a look at some of the lessons our guests brought to marketing and leadership from unexpected places, including Newtonian theory, psychology, mythology, improv, and more.
Mar 24, 2021 • 44min
Building a Brand from the Inside Out with FocusedBrands Founder Rachael Shayne
Learn why your company needs a consistent message internally before you can reach the wider world. Rachael also explains the difference between big and small brands and gives advice for the next generation of marketers.
Mar 17, 2021 • 40min
Stories and Sovereignty on the Information Super Highway with Sovrn CEO Walter Knapp
Hear how Sovrn is helping publishers remain independent and learn what's next in the world of content and e-commerce. Walter also explains the ingredients that make a city ripe for startups.
Mar 10, 2021 • 59min
Rory Sutherland with Practical Magic for a Hyper-Logical World
Learn the limits of logic and the implications for marketing. Rory also explains how to hire alchemists and shares some surprising examples of how humans aren't always as rational as we think we are.
Mar 3, 2021 • 47min
Bridging the Gap Between the Actual and Aspirational with Messaging Expert Tamsen Webster
Tamsen shares the marketing lessons she learned as a Weight Watchers leader, explains what your Red Thread is - and how to find it - and gives the best definition of messaging that Steve has ever heard.
Feb 24, 2021 • 43min
The Power of First-Party Data in a Cookie-less World with LiveIntent’s Nick Dujnic
Learn how to get more from your email list and why the channel is more important than ever. Nick also shares hows a theater degree set him up for marketing success and reveals the numbers behind his t-shirt obsession.
