Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Jul 14, 2021 • 35min
5 Marketing Competencies to Escape the Sea of Sameness with Stacey Danheiser
Stacey breaks down the 6 factors contributing to the sea of sameness and the 5 competencies marketers need to do better, as well as the major difference between B2B and B2C marketing.
Jul 7, 2021 • 37min
Sonic Logos, the Grateful Dead, and Fanocracy with David Meerman Scott
David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.
Jun 30, 2021 • 37min
Journalism isn’t Dead and 1 Content Trend to Follow with Foundation’s Melanie Deziel
Melanie shares how a journalism background shaped her marketing, how to create an endless supply of content ideas, and why how-to content is so big right now.
Jun 23, 2021 • 23min
Stories Make Us Human: 8 Experts on the What, Why, and How of Storytelling
Hear from Ross Simmonds, Kyle Shannon, Andy Raskin, Dave Gerhardt, David Cancel, Nick Dujnic, Kelli Kelley, and Walter Knapp on the role of storytelling in marketing and society.
Jun 16, 2021 • 35min
Peep Laja on CRO, Sameness, and What’s in a Name
Peep defines CRO and gives 3 ways to stand out in a crowded market. He also shares the story behind his latest venture: message testing platform Wynter.
Jun 9, 2021 • 38min
Nonfiction Writing Tips and Subscription Marketing Strategies with Anne Janzer
Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.
Jun 2, 2021 • 44min
Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases
Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.
May 26, 2021 • 31min
The Keys to Fast Growth Leadership with Growth Think Tank's Gene Hammett
Gene explains what remarkable transparency looks like and how to create ownership within a company. He also breaks down the difference between a founder and a CEO mindset.
May 19, 2021 • 42min
17,000 Blog Posts and 10x Traffic with Hubspot's Matthew Howells-Barby
Matthew covers what he's learned as VP of Marketing at Hubspot and what it took to 10x the company's organic traffic. He also shares the story behind Traffic Think Tank and his best piece of career advice for marketers.
May 12, 2021 • 41min
Bringing "Yes, And" to Businesses with Founder and CEO Bob Kulhan
Bob explains how 'yes and' works to improve communication, collaboration, and brainstorming across companies. He also shares the value of curiosity and how to perform at the top of your intelligence.
