Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Jun 16, 2021 • 35min
Peep Laja on CRO, Sameness, and What’s in a Name
Peep defines CRO and gives 3 ways to stand out in a crowded market. He also shares the story behind his latest venture: message testing platform Wynter.
Jun 9, 2021 • 38min
Nonfiction Writing Tips and Subscription Marketing Strategies with Anne Janzer
Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.
Jun 2, 2021 • 44min
Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases
Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.
May 26, 2021 • 31min
The Keys to Fast Growth Leadership with Growth Think Tank's Gene Hammett
Gene explains what remarkable transparency looks like and how to create ownership within a company. He also breaks down the difference between a founder and a CEO mindset.
May 19, 2021 • 42min
17,000 Blog Posts and 10x Traffic with Hubspot's Matthew Howells-Barby
Matthew covers what he's learned as VP of Marketing at Hubspot and what it took to 10x the company's organic traffic. He also shares the story behind Traffic Think Tank and his best piece of career advice for marketers.
May 12, 2021 • 41min
Bringing "Yes, And" to Businesses with Founder and CEO Bob Kulhan
Bob explains how 'yes and' works to improve communication, collaboration, and brainstorming across companies. He also shares the value of curiosity and how to perform at the top of your intelligence.
May 5, 2021 • 41min
Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins
Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.
Apr 28, 2021 • 42min
Book Club with Douglas Burdett: Top Lessons from 6 Years of Marketing Books
Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.
Apr 21, 2021 • 44min
Managing Up, Managing Time, and Managing a Brand with Dave Gerhardt
Dave recounts building both a category and a legendary brand at Drift, and shares the lessons he brought to his role as CMO at Privy. He also explains why having strong personal brands in your business is a good thing.
Apr 14, 2021 • 50min
Have Fun and Make Your Partner Look Good: Lessons from Improv with Paul Vaillancourt
Learn how having a "yes, and" mindset can help you in improv, business, and life. Paul also shares his number one piece of advice from 30 years in the industry.
