Practical Pivots

Professor Jacobsen shares her research in feminist economics, the economic principles that marketers should know, and her view of the future of liberal arts as president of Hobart and William Smith Colleges.

In this conversation, Dave Kellogg, an advisor and angel investor with a rich background in tech companies, emphasizes the necessity of simplicity in marketing messaging. He breaks down the two types of messaging crucial for sales success. Dave also shares invaluable career insights, draws intriguing parallels between math, music, and marketing, and underscores the significance of curiosity in understanding client needs. Most importantly, he stresses the emotional benefits of products, urging marketers to delve deeper into the 'why' behind customer motivations.

Ashley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thought leader.

Steve explains what a people-first strategy really means and what it looks like in practice at Verblio. He also shares lessons from the national Ultimate Frisbee championships and his band's first gig.

Crispin explains what product marketers do and how to hire one. He also breaks down the difference between hot and cold markets and advises on multi-product portfolios. 

Aprille explains the problem with hustle culture and what we're *really* doing when we're scrolling online. She also addresses the gender pay gap.

Devin shares what it was like becoming CEO of Animalz during a pandemic and the content challenge she's thinking about now. Also, hear what progress and insanity have in common.

Carol explains why you need to know your personal brand, how to establish executive presence, and how to get more from meetings in a virtual or hybrid world.

Stacey breaks down the 6 factors contributing to the sea of sameness and the 5 competencies marketers need to do better, as well as the major difference between B2B and B2C marketing. 

David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.