Practical Pivots

Wildbit's Head of Marketing Justine Jordan explains why hiring is a marketing problem, what she learned in her latest hiring experiment, and how the company functions with four day workweeks.

Rory Sutherland, Tim Riesterer, Dave Kellogg, David Cancel, Tamsen Webster, Tim Calkins, Philip Kotler, Suneet Bhatt, and Bob Kulhan share psychology-related insights from past episodes.

It’s not every day you get to hear from a living legend.This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps.In addition to a masterclass in classic segmentation, targeting and positioning, in this interview Professor Kotler discusses:Why your company should have a higher purposeThe goal of his magnum opus, “Marketing Management”A personal primer to the 4 PsWhy companies should care about social problems What good brand evangelism looks likeTwo examples of great leadershipThe inside scoop on “H2H” marketing

What does it really mean to be data-driven?Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:What not to measureWhat marketing’s North Star metric should beHow you know if your organization is really data-drivenHow to understand the story the data is telling youWhen goals are more important than data

Jamie explains the new rules of HR around remote work, diversity and belonging, and time off. She also tells the hardest conversation she's had with a CEO. 

Tony shares his journey from poor high school athlete to global workout icon, how the P90X brand came to be, and the home fitness project he's working on now. 

Professor Jacobsen shares her research in feminist economics, the economic principles that marketers should know, and her view of the future of liberal arts as president of Hobart and William Smith Colleges.

In this conversation, Dave Kellogg, an advisor and angel investor with a rich background in tech companies, emphasizes the necessity of simplicity in marketing messaging. He breaks down the two types of messaging crucial for sales success. Dave also shares invaluable career insights, draws intriguing parallels between math, music, and marketing, and underscores the significance of curiosity in understanding client needs. Most importantly, he stresses the emotional benefits of products, urging marketers to delve deeper into the 'why' behind customer motivations.

Ashley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thought leader.

Steve explains what a people-first strategy really means and what it looks like in practice at Verblio. He also shares lessons from the national Ultimate Frisbee championships and his band's first gig.