What does it really mean to be data-driven?
Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:
- What not to measure
- What marketing’s North Star metric should be
- How you know if your organization is really data-driven
- How to understand the story the data is telling you
- When goals are more important than data
