Yes, and Marketing

In this episode, we talk with Mark Organ, who created not one, but two software categories: marketing automation at Eloqua and advocate marketing at Influitive. These days, he coaches founders through the highs and lows of category creation at Categorynauts — and he specializes in deeply insightful and contrarian takes. Mark explores the evolving landscape of AI and its potential impact on business and technology. Organ projects how AI will further transform software development, scientific research, and industry strategies. He offers a nuanced perspective on technological innovation, highlighting the importance of human insight alongside machine capabilities. With a focus on practical applications and future trends, Organ provides listeners with a strategic view of how AI could reshape product development, market creation, and professional skills. His key quote, "I'm excited about the next wave of software that really could not exist without AI," encapsulates the episode's forward-looking approach to technological innovation.About Mark Mark OrganCEO Coach at Categorynauts, Founding CEO of Influitive and Eloqua. Author of WSJ and Amazon best-seller The Messenger is the Message, and Co-Host of The Best Half Showhttps://www.categorynauts.comhttps://www.linkedin.com/in/markorgan

Bob Wold, a first-time founder in his 40s, demystifies quantum computing and shares his unexpected journey from corporate retirement to tech innovation. Diving deep into the world of quantum technology, Bob explains how his company, Quantum Rings, is developing tools to make complex computing more accessible, while revealing the potential to revolutionize industries from healthcare to cybersecurity. Beyond the technical insights, Bob candidly discusses the challenges of startup life, the importance of personal fortitude, and how meditation helped him navigate the unpredictable entrepreneurial landscape. Join us for an inspiring conversation that proves it's never too late to reinvent yourself and pursue groundbreaking technological frontiers.https://www.linkedin.com/in/therealbobwoldhttps://www.quantumrings.com

In this episode of "Yes in Marketing," Steve sits down with Brook Critchfield from Plymouth Growth to explore the nuanced world of growth equity investing. Brooke reveals how his firm uniquely serves founder-led B2B software companies stuck between venture capital and private equity, offering a refreshing alternative to traditional funding models. With engaging sports metaphors and insights from her Midwestern roots, she shares her approach to identifying promising companies, supporting founders through growth challenges, and creating sustainable business strategies. Listeners will gain valuable perspectives on startup scaling, the importance of mentorship, and how innovative investment firms are reimagining support for emerging tech companies.Brook Critchfield Linkedinplymouthgp.com

Joe Eandi, a partner at the Cyber Mentor Fund, shares invaluable insights with Steve on building successful startups. He emphasizes the often under-the-radar traits for building he sees as keys to success, like the importance of "market permission" and niche expertise, as well as strategies for cultivating high-performing founding teams. Eandi's seasoned perspective as a venture capitalist, former CEO and tech executive, and attorney combine with his uniquely thoughtful perspective to create a roadmap for entrepreneurs looking to navigate the dynamic and profitable startup landscape.

In this episode, Kyle Shannon, a leading expert on AI and creativity, discusses the transformative impact of AI on storytelling and the creative process. He shares his "holy crapification" moments with AI and explains why embracing these tools can actually enhance creativity rather than replace it.Kyle ShannonFounder & CEO: StoryvineCo-Founder & President: AI SalonCreator & Host: AI Learning Lab (TikTok)Author: Collective Intelligence in the Age of AI & AI Futures: An AnthologyQuantum CipherSydney, An Artificial Love Story PodcastSydney Soundtrack Preview

In the first episode of the rebooted podcast, business coach Eric Marcoullier shares his expertise on innovation and startup growth. He discusses navigating funding cycles, the significance of curiosity, and his coaching methods for CEOs facing economic challenges. www.marcoullier.comwww.linkedin.com/in/obviousstartupadvice

Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.

Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital.  This conversation is a masterclass on what positive, effective leadership looks like in the current age. 

4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)

As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.