Practical Pivots Everything Changes, But Nothing Changes: Why Brand Still Rules with Rachel Shayne
Nov 19, 2025
Rachel Shayne, a fractional CMO and brand strategist, shares her expertise in translating complex clean-tech narratives into clear market messages. She emphasizes the importance of a strong brand as a protective moat in overcoming marketplace confusion. Shayne discusses using bold storytelling for trust and engagement, while advocating for human-centered marketing in an AI-driven landscape. She also highlights how a coherent brand narrative can enhance investor relationships and recommends focusing on unique, authentic approaches to compete effectively.
AI Snips
Chapters
Books
Transcript
Episode notes
Brand Is The Fastest Due Diligence
- Brand is the fastest due diligence anyone will ever do and creates trust quickly.
- Rachel Shayne says clarity across channels turns noisy markets into believable narratives customers trust.
Apply B2C Courage To B2B Energy
- B2B, especially energy tech, benefits from adopting B2C courage in brand and storytelling.
- Human-centered narratives and offline tactics (events, direct mail, billboards) can break through insular legacy industries.
Build A 90-Day Momentum Map
- Design one clear narrative and map how every channel supports it instead of chasing many disconnected tactics.
- Use a 90-day 'momentum map' to align sales, PR, socials, and events behind that single focus.
