Rachel Shayne

Rachel Shayne, a fractional CMO and brand strategist, shares her expertise in translating complex clean-tech narratives into clear market messages. She emphasizes the importance of a strong brand as a protective moat in overcoming marketplace confusion. Shayne discusses using bold storytelling for trust and engagement, while advocating for human-centered marketing in an AI-driven landscape. She also highlights how a coherent brand narrative can enhance investor relationships and recommends focusing on unique, authentic approaches to compete effectively.