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Yes, and Marketing

Latest episodes

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May 25, 2023 • 33min

PR, Event Marketing, and Female Leadership with Caitlin Bartley

Caitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.
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Mar 16, 2023 • 34min

The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall

Ken "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.
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Jan 25, 2023 • 35min

Being an Operational CEO, Startup GTM Strategy, and Career Advice with Gordon Boyes

Gordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.
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Dec 21, 2022 • 27min

Best Marketing Books of 2022 with Douglas Burdett

As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.
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Dec 8, 2022 • 40min

Lily Ray on SEO, EAT, and What Google's Up To

Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.
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Nov 15, 2022 • 28min

The Future of Content Marketing and CEO Guidance with Pearl Collings

Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.
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Oct 20, 2022 • 38min

Coaching, startups, and doing all the things with Rachel Beisel

Rachel discusses leading tech startups, investing strategies, writing her memoir, the importance of process, and how lessons from all these activities have made her a better marketer.
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Sep 7, 2022 • 43min

Cuties, Commodities, and Center Store Strategies with Ashley Finster

Ashley shares what it took to turn Cuties into a lunchbox phenomenon, plus other strategies for marketing commodities from her experience heading marketing at brands like The Wonderful Company and SunFed Ranch.
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Aug 24, 2022 • 43min

Banana Curves and the Three Laws of Brands with Ethan Decker

The president of Applied Brand Science shares what every brand's buyer distribution looks like and most common mistakes we make with consumer research.
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Aug 10, 2022 • 27min

Lessons from 15,000 Marketing Videos with Hope Horner

Hope shares what marketing teams are getting wrong with video marketing today, how to prepare for the future of video marketing, and the best part of having a co-founder at video marketing firm Lemonlight.

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