Practical Pivots

Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies. 

CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways. 

Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers. 

Greg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.

Caitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.

Ken "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.

Gordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.

As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.

Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.

Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.