Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Oct 20, 2022 • 38min
Coaching, startups, and doing all the things with Rachel Beisel
Rachel discusses leading tech startups, investing strategies, writing her memoir, the importance of process, and how lessons from all these activities have made her a better marketer.
Sep 7, 2022 • 43min
Cuties, Commodities, and Center Store Strategies with Ashley Finster
Ashley shares what it took to turn Cuties into a lunchbox phenomenon, plus other strategies for marketing commodities from her experience heading marketing at brands like The Wonderful Company and SunFed Ranch.
Aug 24, 2022 • 43min
Banana Curves and the Three Laws of Brands with Ethan Decker
The president of Applied Brand Science shares what every brand's buyer distribution looks like and most common mistakes we make with consumer research.
Aug 10, 2022 • 27min
Lessons from 15,000 Marketing Videos with Hope Horner
Hope shares what marketing teams are getting wrong with video marketing today, how to prepare for the future of video marketing, and the best part of having a co-founder at video marketing firm Lemonlight.
Jul 27, 2022 • 46min
"Fast Eats Slow": Bringing Agility to Marketing with Andrea Fryrear
Andrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.
Jul 13, 2022 • 38min
Putting Customers Before SEO and the State of Link-Building with Paddy Moogan
Paddy shares the biggest trends in link-building today, what agencies need to be doing differently, and what he's learned as the co-founder of superstar agency Aira.
Jun 30, 2022 • 39min
Entrepreneurial Expertise from CEOs and Founders Who Have Been There and Done That
David Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts based on their experiences as founders and CEOs.
Jun 15, 2022 • 31min
Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore
As a DEI+ expert, Ashley shares what she's seeing companies get right (and wrong) with equity and inclusion initiatives. She also explains why perfectionism is a product of white supremacy culture.
Jun 8, 2022 • 41min
The Story Behind the Immersive Van Gogh Experience with Vito Iaia
The co-founder of Impact Museums explains how Ticketmaster's best-selling event of 2021 came to be and forecasts future trends in immersive entertainment.
Jun 1, 2022 • 40min
Lessons in SMB Marketing and Startup Growth with EverCommerce CEO Eric Remer
The founder of EverCommerce shares his lessons from various stages of startup growth, how he knew it was time to start acquiring other businesses, and what it takes to market to SMBs.
