Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
May 18, 2022 • 46min
CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser
As the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.
May 11, 2022 • 40min
How to Win Links and Influence Publishers with Stacker's Amanda Milligan
Amanda explains how to create newsworthy content and breaks down the role of earned media and PR, based on her experience as a journalist and as head of marketing at Stacker.
May 4, 2022 • 36min
Quit Smoking and Lock Your Doors: Social Marketing 101 with Nancy Lee
Author and professor Nancy Lee shares what social marketing is, how most government agencies could be doing it better, and some of the toughest campaigns she's worked on to influence public behavior.
Apr 20, 2022 • 46min
Choosing the Right Ad Platform and Future Marketing Trends with Erik Huberman
Hawke Media founder Erik talks TikTok over Facebook, explains the key to marketing to Gen Z, and gives advice for wannabe agency owners.
Apr 13, 2022 • 34min
Teenage Waste-Brand: Surviving Brand Adolescence with Author Evelyn Starr
Evelyn explains what brand adolescence is, how to identify the symptoms, and how to navigate it successfully.
Apr 6, 2022 • 24min
Busting Best Practices: 12 Pieces of Contrarian Marketing Advice
Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.
Mar 22, 2022 • 47min
The How-Tos of a Successful Startup with Denise and Jim Franklin
The Franklins explain what they look for when investing in a startup. They also share the structure for their own marriage OS and why marriage offsites should be a thing.
Mar 16, 2022 • 50min
Innovation Gems and Marketing Mix Eyes with Illustrator Dan White
Dan talks growth strategies, innovation, and why most brands aren't as special as they think. He also shares the most important job a marketer has.
Mar 9, 2022 • 43min
Pilots, Prospects, and Selling Differently with Lee Salz
Lee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!
Mar 2, 2022 • 42min
The Mountain of Meh and the Future of B2B with Doug Kessler
Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.
