Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Apr 13, 2022 • 34min
Teenage Waste-Brand: Surviving Brand Adolescence with Author Evelyn Starr
Evelyn explains what brand adolescence is, how to identify the symptoms, and how to navigate it successfully.
Apr 6, 2022 • 24min
Busting Best Practices: 12 Pieces of Contrarian Marketing Advice
Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.
Mar 22, 2022 • 47min
The How-Tos of a Successful Startup with Denise and Jim Franklin
The Franklins explain what they look for when investing in a startup. They also share the structure for their own marriage OS and why marriage offsites should be a thing.
Mar 16, 2022 • 50min
Innovation Gems and Marketing Mix Eyes with Illustrator Dan White
Dan talks growth strategies, innovation, and why most brands aren't as special as they think. He also shares the most important job a marketer has.
Mar 9, 2022 • 43min
Pilots, Prospects, and Selling Differently with Lee Salz
Lee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!
Mar 2, 2022 • 42min
The Mountain of Meh and the Future of B2B with Doug Kessler
Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.
Feb 23, 2022 • 39min
Get Ahead in Marketing: Leverage G.R.I.T. with Christina del Villar
Author Christina del Villar explains how to have a more effective and influential marketing career through her G.R.I.T. methodology.
Feb 16, 2022 • 39min
Good Content is Memetic with Joe Lazauskas
Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.
Feb 9, 2022 • 42min
Your Customer's Experience is Your Brand with Author Dan Gingiss
Dan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.
Feb 2, 2022 • 30min
Event Marketing, Startup Pivots, and the Metaverse with Hubilo’s Vaibhav Jain
Vaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.
