Practical Pivots
Steve Pockross
Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.
Episodes
Mentioned books
Feb 9, 2022 • 42min
Your Customer's Experience is Your Brand with Author Dan Gingiss
Dan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.
Feb 2, 2022 • 30min
Event Marketing, Startup Pivots, and the Metaverse with Hubilo’s Vaibhav Jain
Vaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.
Jan 26, 2022 • 40min
Marketing Lies and Market Research Mistakes with Author Atul Minocha
Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."
Jan 19, 2022 • 29min
Contrarian Marketing Views and Measuring Quality with Sean Griffey
Industry Dive co-founder and CEO Sean breaks down marketing lessons from a media company, the problem with precision marketing, and the blessing (and curse) of bootstrapping.
Jan 12, 2022 • 44min
Gary Swart on the Evolution of Marketplaces and the Future of Work
Former oDesk (now Upwork) CEO Gary Swart explains the formula for a successful marketplace, predicts the future of workplaces, and shares his approach to investing.
Jan 5, 2022 • 29min
People-First and Values-Driven: How Brands like Wistia, Goodr, and Animalz are Getting It Right
Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.
Dec 29, 2021 • 38min
Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb
Breef founders George and Emily explain how the traditional agency-client relationship is changing, what agencies wish in-house marketers knew, and how brands are using their platform to ship faster.
Dec 15, 2021 • 32min
The Best Marketing Books of 2021 with Douglas Burdett
As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO.
Dec 8, 2021 • 38min
Streamlined Storytelling and Extreme Stunts with Director Nick Schrunk
Nick explains the creative process behind his extreme sports films and adventure cinematography for Red Bull. He also talks about the importance of streamlining your process and the ultimate metric for successful content.
Dec 1, 2021 • 24min
Lessons from Rock Stars and Trade Shows with Alex Ordoñez
Alex shares lessons from a marketing career in the music industry, including what we can learn from icons like Gene Simmons, the value of old-school channels like trade shows and trade journals, and what it was like meeting Chaka Khan.
