Practical Pivots The Secret to Thought Leadership Content with Orbit Media Co-Founder Andy Crestodina
#021: "Advertising is ____, content marketing is ____." If you can’t fill in those two blanks (and make it catchy), you should definitely listen to this week’s episode of The Verblio Show with Andy Crestodina.
Andy is co-founder of Orbit Media, a 19-year-old web design agency. He quite literally wrote the book on content marketing, which Jay Baer has called “The most practical book ever written about digital marketing."
In our interview, Andy shares a literal wealth of knowledge about content marketing, productivity, learning, and much, much more: The one tweak you can make to turn content marketing from a years-long slog into a ‘results before you hit publish’ investment - The exact formula for thought leadership and the data to back it up - The opinions / observations / data hierarchy - What you should and should not do with best practices - Escapades in China, exercise in 2 minutes/day, wake time & productivity correlation
The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!