Nudge
Phill Agnew
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Episodes
Mentioned books
13 snips
Apr 13, 2019 • 21min
#2: Five highly effective negotiation tactics
Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation.
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7 snips
Mar 25, 2019 • 24min
#1: How music affects what we buy
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
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